Cord cutting is expected to grow in 2021 and 2022, offset somewhat by growth of virtual multichannel video programming distributors, according to a new report from S&P Global. S&P said legacy MVPDs — cable, satellite and telco — will lose 8.2% of their subscribers in 2020 after losing 7.9% in 2019. In 2022, another 10.3% of subscribers are expected to cut the cord.
S&P Global’s 34th annual Radio and TV Summit last week addressed a range of topics, including the lack of consolidation following the FCC’s spectrum auction; the state of retransmission consent and reverse comp; and an overview of the good and bad news coming from the spot TV ad market.
They are predicted to climb to $12.8 billion, boosted by growing contributions from virtual MVPDs like DirecTV Now and Playstation Vue.