Scripps promotes her from senior director of sales to help with day-to-day operations and lead sales at the California NBC affiliate.
Lisa Moore Named KSBY San Luis Obispo Station Manager
The E.W. Scripps Co. has promoted Lisa Moore to station manager of KSBY, its NBC affiliate in San Luis Obispo, Calif. As station manager, she will help with day-to-day operations and lead sales.
Moore has been the senior director of sales at KSBY since 2022 and will continue in this role in addition to being station manager.
Moore has worked for KSBY for more than 15 years. She first joined in 2000 as an account executive, then became a local sales manager and internet director. She left KSBY for three years in 2015 to work in sales with KCOY San Luis Obispo before returning in 2018. Moore held a few different roles before assuming her current position.
“Born and raised on the Central Coast, Lisa comes to this new role having built her career here,” said Dean Littleton, senior vice president of local media for Scripps. “Her wealth of knowledge about the market, combined with her leadership skills, make her the ideal person for this role.”
Moore graduated from the University of Missouri.
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