There will be no second season for conflict talk show The Test from CBS Television Distribution and Tribune Broadcasting. And Tribune’s Serch with MC Serch, which it tested on some of its stations earlier this year, will not move forward.
After this week’s annual programming marketplace in Miami Beach, the fates of a number of shows are still up in the air. “We’ll know in mid February” was a common refrain. But deals were certainly being done, by syndicators both large and small.
The planned four-week test in eight Tribune market is ending today after just three weeks, with expectations that it will be back in the fall, sources say. Through yesterday, the talk show averaged a 1.0 household rating and 2 share. Ratings this week grew 11% over the second week.
On the first day of its four-week test run, the new syndicated talk show from CTD averaged 10% gains from its year-ago time period average, but was down 15% from its lead-in average.
The CBS Television Distribution show, hosted by rapper and former radio personality MC Serch, which today begins a four-week test on eight Tribune stations, including WPIX New York and KTLA Los Angeles, is meant to fit into the Tribune stations’ conflict-talk lineup.
Serch, who rose to fame as one of the first white rappers, performing under the name MC Serch, will headline Serch, a syndicated, daytime talk show from CBS Television Distribution. The daily, hour-long show begins a four-week test run exclusively on Tribune Broadcasting stations in eight markets Jan. 6.