On the first day of its four-week test run, the new syndicated talk show from CTD averaged 10% gains from its year-ago time period average, but was down 15% from its lead-in average.
‘Serch’ Debut Averages 1.1/3 HH Numbers
The new daytime conflict-talk show Serch with MC Serch from CBS Television Distribution got off to a decent start yesterday, the first day of its four-week test on eight Tribune stations.
On Monday, it averaged a 1.1 household rating and 3 share, up 10% from its time-slot average in January 2013, based on Nielsen overnight ratings. It was down 15% from its lead-in average.
On WPIX New York, it had a 1.5/4, up 25% from the same time last year and up 25% from its lead-in.
Among women 25-54 in New York, its 0.6 rating was up 57% from a year ago and up 57% from its lead-in.
On KTLA Los Angeles, it had a 0.6/2 in households, down 25% from last year and down 45% from its lead-in. Among women 25-54, it had a 0.5 rating, up more than 100% from its time slot average last year.
On WPHL Philadelphia, it had a 1.6/4, up 60% from its year-ago time slot but down 24% from its lead-in.
BRAND CONNECTIONS
On KDAF Dallas, it had a 0.4/1, down 55% from a year ago and down 33% from its lead-in.
On WDCW Washington, Serch had a 1.0/3, down 23% from last year but up 25% from its lead-in.
On WSFL Miami, it had a 0.4/1, down 56%, both from its year-ago average and its lead-in.
On WXIN Indianapolis, it had a 2.6/4, its best first-day rating, up 24% from last year but down 37% from its lead-in.
On KSWB San Diego, Serch had a 0.8/3, up 167% from a year ago but down 11% from its lead-in.
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