Advertisers have eyed the Disney+ streaming hub as a place where they might tuck a promotional message alongside the binge-watch of a Marvel series, or, potentially Phineas & Ferb. Soon, however, Madison Avenue may have some other opportunities to consider. Disney is mulling the launch of shopping and gaming experiences on the streaming outlet, with which advertisers could get involved, according to Rita Ferro, president of Disney Advertising Sales.
NBCUniversal is making its livestream shopping debut with a show on Instagram and other platforms during the holiday season, allowing viewers to buy clothing, home decor and other products featured in the program, the Comcast unit said on Tuesday.
Half of all mobile consumers will use devices for holiday researching and purchasing. And they’ll start doing so as early as October. So says new research from Mojiva, a moble ad network.