Advertisers have eyed the Disney+ streaming hub as a place where they might tuck a promotional message alongside the binge-watch of a Marvel series, or, potentially Phineas & Ferb. Soon, however, Madison Avenue may have some other opportunities to consider. Disney is mulling the launch of shopping and gaming experiences on the streaming outlet, with which advertisers could get involved, according to Rita Ferro, president of Disney Advertising Sales.
NBCUniversal is making its livestream shopping debut with a show on Instagram and other platforms during the holiday season, allowing viewers to buy clothing, home decor and other products featured in the program, the Comcast unit said on Tuesday.
“The Holy Grail has always been you seeing a person on TV talking about a product or wearing a product and being able to buy that product right now,” said Josh Feldman, NBCUniversal’s executive vice president in charge of marketing and advertising creative partnerships. Above, an image from NBC’s Songland illustrates how the network is embedding QR codes in some shows that allow viewers to shop online using their smartphones. In this image, Ryan Tedder, a Grammy Award-winning singer and producer featured as a judge on the show, plays a keyboard called Lumi that viewers were able to purchase.
Half of all mobile consumers will use devices for holiday researching and purchasing. And they’ll start doing so as early as October. So says new research from Mojiva, a moble ad network.
