Half of all mobile consumers will use devices for holiday researching and purchasing. And they’ll start doing so as early as October. So says new research from Mojiva, a moble ad network.
Study: Mobile Will Influence Holiday Shopping
According to Mojiva’s research, at least half of mobile consumers view their mobile device as a holiday-shopping resource for product information, coupons and sale information, product reviews or store information. Nearly one third (32%) of respondents think their mobile device is helpful for buying products. The two-month (July-August 2011) study was conducted with InsightExpress, a digital marketing research firm, and polled more than 200 random users on the Mojiva network who completed the survey.