Study: Mobile Will Influence Holiday Shopping

Half of all mobile consumers will use devices for holiday researching and purchasing. And they’ll start doing so as early as October. So says new research from Mojiva, a moble ad network.

According to Mojiva’s research, at least half of mobile consumers view their mobile device as a holiday-shopping resource for product information, coupons and sale information, product reviews or store information. Nearly one third (32%) of respondents think their mobile device is helpful for buying products. The two-month (July-August 2011) study was conducted with InsightExpress, a digital marketing research firm, and polled more than 200 random users on the Mojiva network who completed the survey.

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Amber Rupinta says:

October 17, 2011 at 5:03 am

The introduced electronic gadget make our life easier.And thus,marketers make this as a profound tool to reach the consumer in just a minute or click of a keyboard.A very good example of this is the online shopping.Don’t you know guys that It is a yearly ritual for American customers to camp out in front of stores on Thanksgiving night to catch the very first discounts of the shopping season. But it may be losing its popularity. A brand new survey claims that this year the turnout could possibly be its lowest in three years. People will need payday loans for this holiday season, more than likely.As a result of this technological advancement,people just stay home and and get their electronic gadget to let do their task such as shopping online.Rather than rushing their selves at the shopping center.