SNL Kagan researchers and broadcasters at the SNL Kagan conference in New York agreed that retrans revenue — projected at $6.3 billion this year and $7.2 billion next year — will continue to grow at least through 2021.
While digital media are providing TV stations with opportunities and challenges, there doesn’t appear to be any industry-wide consensus on what broadcasters’ best bet for adapting to — and capitalizing on — digital media is. A panel of experts offers several scenarios, and also tackles dealing with OTT, programmatic advertising and the complex relationships TV stations have with the networks as well cable and satellite
According to SNL Kagan research, retrans revenue is also becoming a rapidly growing share of station group’s total revenue. Among the 18 groups covered in the research, the share ranged from 24% (Meredith) to 10% (Scripps) in 2013.
Registration opened today for the 31st Annual SNL Kagan TV and Radio Finance Summit to be held on June 3 in New York City. Produced by SNL Knowledge Center, SNL’s career development resource, the summit will feature more than 25 speakers including two keynotes and five panel discussions that will provide a day full of […]
Participants at today’s SNL Kagan TV and Radio Finance Summit say the best outcome for broadcasters in their fight against Barry Diller’s Internet streaming service would be a court reversal that would put it out of business while the various cases work their way through the courts. But that’s not likely and the matter could go to the Supreme Court. Another option to resolve the dispute would require new copyright legislation from Congress.
One panelist at the SNL Kagan gathering says retrans will total $6 billion by 2020. That will boost the new revenue stream to around 25% of total TV station revenues, up from only 2% in 2005 and 11% in the current year.
While revenue from core local and national spot is on the rebound, broadcasters are pleased that they are also are seeing retrans and digital revenues becoming more significant.
The trade group’s CEO says that Internet video accounts for only 1.5% of total viewing and adds that with Americans watching television an average of 297 minutes a day (and spending an average 13 minutes on Facebook), “it’s television that makes the [advertisers’] cash register ring.”