ViacomCBS Inc.’s CBS is seeking around $5.5 million for 30-second commercial spots in next year’s Super Bowl, roughly in line with commercial prices in the 2020 game, according to people close to the talks. CBS is also requiring advertisers in the Super Bowl telecast to appear in the game’s online stream, at an additional cost of roughly $200,000, a person familiar with the matter said.
With no fans in the stands, colorful language is getting extra play on the field and on air.
One year after NBC assumed the rights from longtime broadcaster ABC, the network is preparing to bring one of the iconic events in sports to a potentially record-setting television audience Sunday. The reasons are many, but the biggest are these: There remain far fewer live events than normal because of the COVID-19 pandemic, none of the 300,000 fans that turn out each year will be there in person, and the event itself still stirs a certain sense of Americana among race fans.
DirecTV has quietly begun selling a streaming version of the NFL Sunday Ticket to any non-DirecTV subscriber in 29 select markets. The 29 markets include the home cities for 26 of the 32 NFL teams.
TV audiences for hockey and golf are surging, and baseball is bringing in younger viewers, as people look for a break from streaming.
NCAA President Mark Emmert said Thursday there won’t be fall NCAA championships because there are not enough schools participating due to the ongoing coronavirus pandemic, a decision that affects 22 championships.
The Big 12 Conference on Wednesday announced that its fall sports season would go on, one day after the Big Ten and Pac-12 Conferences called off their 2020 plans amid the coronavirus pandemic.
ESPN and Fox shared bragging rights as the 41st annual Sports Emmys were handout out Tuesday night. They tied atop the network leaderboard with seven wins apiece. ESPN scored one more nod to lead all sports groups, as it came into the night with the most nominations (58) to Fox Sports Media Group’s 48. CBS’s coverage of the Masters won the marquee Outstanding Live Sports Special category, and the network also scooped the Outstanding Live Sports Series for its NFL on CBS.
The college football season is the latest (partial) casualty of the COVID-19 pandemic in the United States — and another blow for media companies who will now be without hundreds of hours of live programming, and the ad revenue that comes with it, in the fall. As of publication time, 52 of the 120 schools that play at the top level of college football — more than 40% of the total — have decided to cancel or postpone their fall sports seasons. The Big Ten and Pac-12, two of the so-called “power five” conferences, announced their decision Tuesday, following similar moves by two smaller leagues, the Mountain West and Mid-American conferences, and unilateral decisions by the University of Connecticut and Old Dominion University in Virginia.
A Tuesday afternoon meeting with conference presidents and chancellors led to the Pac-12 deciding to cancel its fall 2020 college football season and postpone all fall sports through the calendar year amid the COVID-19 pandemic. The move comes after the Big 10 elected to cancel its fall season earlier on Tuesday. Both conferences hope to play the season in spring 2021 but have not announced any specific plans.
The Big 10 Conference has postponed the 2020 football season because of safety concerns stemming from the coronavirus pandemic, the league announced Tuesday. The Big 10 is the first of college football’s elite Power Five conferences to decide against playing football this fall.
Dwayne Johnson, Dany Garcia and RedBird Capital have acquired the XFL. Founded by WWE CEO Vince McMahon, the football league was scheduled to go bankruptcy auction today, but Johnson, Garcia and RedBird acquired its parent company, Alpha Entertainment, for approximately $15 million.
NEW YORK (AP) — The Champions League quarterfinals and semifinals will disappear from U.S. network and cable English-language television this summer under the new contract between UEFA and CBS, and the remainder of the 2019-20 competition will be primarily streamed. CBS took over rights from TBS during the coronavirus pandemic break and said Wednesday the […]
Little Caesars has signed a deal to be the official pizza delivery company of the National Hockey League as longtime sponsor Pepsi launches a sweepstakes. The partnership between the league and the pizza restaurant begins immediately and runs through the 2020-21 season. Fans will see the Little Caesars brand displayed in a corner in-ice ad position during every game of the 2020 Stanley Cup Qualifiers and 2020 Stanley Cup Playoffs, as well all exhibition games.
DraftKings is enhancing its sports sponsorship portfolio as leagues continue to resume operations suspended due to Covid-19. The betting company announced it secured a deal with the PGA Tour that assigns DraftKings as the organization’s “first betting operator.” The agreement is an extension of DraftKings’ “content and marketing relationship” with the PGA Tour established last July. That deal also allows DraftKings to offer fantasy golf content.
Multiple outlets are reporting that Major League Baseball will hold an emergency meeting on Monday to discuss the remainder of the already-truncated 2020 season, after more than a dozen members of the Miami Marlins tested positive for COVID-19.
With the Summer Olympics postponed a year due to the coronavirus, Molly Solomon, executive producer and president of NBC’s Olympics production unit, and her team have reset their countdown clocks while trying to adjust to a new set of challenges. Any Olympics provides plenty of compelling storylines, but Solomon says Tokyo takes on bigger importance with everything that has transpired worldwide this year
Fox Sports has laid off 50 to 100 staffers in what is being described as a restructuring and streamlining effort at the company, TheWrap has confirmed. That number amounts to 5% to 10% of the company’s total workforce.
The DAZN streaming network won’t air its “MLB ChangeUp” show this season, according to multiple people familiar with the decision. The people spoke to The Associated Press on condition of anonymity Wednesday because they weren’t authorized to comment publicly on the matter. The show debuted at the start of baseball season last year and was […]
Pent-up demand for sports is translating into major advertising bucks, according to Fox, which is kicking off baseball season with its first-ever-triple header on Saturday. The advertising inventory for the nine-hour block of games is sold out, according to Fox’s head of sports sales, Seth Winter.
University of Missouri-owned NBC affiliate KOMU Columbia-Jefferson City, Mo. (DMA 137), has hired Ben Arnet as sports director. Arnet will join Jim Riek, Emily Spain and Kenton Gewecke on KOMU 8 News at 6, 9 and 10 p.m. and will host Sports Xtra on Sunday nights at 10:30. Arnet joins KOMU 8 from the Mizzou […]
Baseball advertising appears to have pivoted from a months-long slump to hitting above average. Fox Corp. has sold more than 90% of its ad inventory in its share of games in Major League Baseball’s pandemic-truncated 2020 season, as well as all the ad berths in its planned broadcast of four games slated to air this Saturday on Fox Broadcasting and Fox Sports 1. Meanwhile, Home Team Sports, the Fox-owned unit that sells ad time on 44 regional sports networks, is trying to accommodate a new rush of advertisers trying to get time in local broadcasts.
The National Hockey League on Tuesday said its Stanley Cup Qualifiers games will start Aug. 1, with NBC Sports airing up to 120 hours of coverage.