KTNV in Las Vegas collaborated with Stephen Arnold Music to create a custom music image campaign with a message of hope and inclusiveness for post-pandemic audiences.
Stephen Arnold Music is supporting the rebrand of Nexstar Media Group’s cable network WGN America as NewsNation with sonic branding and custom music inspired by the network’s commitment to delivering “fact-based news” to viewers hungry for unbiased media. Working in tandem with Jonathan Killian, the network’s vice president, creative marketing and brand communications, the studio […]
Executives from Tegna, NBCU Television Stations and Fox Television Stations told a TVNewsCheck webinar that local station marketing is best executed by those in the market itself — with support from corporate — and that marketing needs to start “from a place of brand, not from a place of product.”
Scripps-owned ABC affiliate KTNV Las Vegas television station used this year’s Academy Awards broadcast to launch a spirited promotional campaign for its a.m. talk show Good Morning Las Vegas. Set to an upbeat, original anthem produced by Stephen Arnold Music, the campaign pays tribute to the community of Las Vegas and the morning show’s role in helping […]
The recent relaunch of Court TV included a new sonic brand and music package created by Stephen Arnold Music for the network devoted to live, gavel-to-gavel coverage, legal reporting and expert analysis of the nation’s most important and compelling trials. The Texas-based company used all live orchestration to create a range of original compositions representing the pacing, tone and emotion of […]
Stephen Arnold Music has added Dave Baumann as its marketing and creative director. In his new role, Baumann will lead the company’s development and marketing of new business and content offerings. Baumann brings experience in television marketing and creative services to his new post. He comes to Stephen Arnold Music after a decade-plus with WXYZ Detroit, where […]
Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel is broadcasting the Friday matches of the 2014 Ryder Cup for its first-time live coverage of the event. The music that sets the stage for this classic competition is evolving as well, driven by new […]