Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel is broadcasting the Friday matches of the 2014 Ryder Cup for its first-time live coverage of the event. The music that sets the stage for this classic competition is evolving as well, driven by new […]
Sonic branding and production music library Stephen Arnold Music named Scott Saldinger vice president of strategy and vision management. He will oversee and lead the company’s business development across an increased range of platforms. Saldinger brings over two decades of experience in media production, marketing and sales to his new post at Stephen Arnold Music. […]
Stephen Arnold Music and Gordon Smith Creative on Wednesday launched joint venture Sam2, which they describe as “a dynamic new one-stop shop that offers clients both media strategy and marketing services, providing broadcasters of all sizes with an innovative approach to marketing strategies, media planning and sonic branding.” An original hybrid agency/sonic branding company, Sam2 […]
Before a network can captivate viewers with a first-rate film, the audience needs to know what attraction is next. When HDNet Movies wanted new on-air branding it turned to Stephen Arnold Music for a theme. The channel had a new on-air graphics package that supports the cable film channel’s wide variety of classic films from […]
Stephen Arnold Music today announced a partnership with PGM Artists. The two companies will be collaborating on select original music and sonic branding projects for the advertising sector. Stephen Arnold Music joins a global network of top-tier specialists in PGM Artists, which are drawn together from across a broad range of complementary disciplines. Founded by […]
Why do TV stations, station groups and media outlets place so much emphasis on production music? Because it still brands the programming, reinforces a show’s identity and stays with viewers long after the broadcast ends. Here’s a look at today’s art, science and trends in production music.
WCNC Charlotte, N.C., found that with some tweaking, the “This Is the Place” music image campaign from Stephen Arnold Music sums up musically what the Belo-owned NBC affiliate is all about and perfectly supports its news brand, Looking Out for You.
Stephen Arnold Music is offering an album featuring a new spin on classic holiday songs, with100% of the proceeds supporting the nonprofit organization Little Kids Rock. Rooted in the company’s years of experience creating sonic branding and original music, The Six Strings of Christmas offers 16 essential holiday season tunes. Each track is a virtuoso guitar […]
Stephen Arnold Music has unveiled “This is the Place”—a new fully-produced audio/video package offering TV stations a market-exclusive customizable mage campaign. This new branding package follows on the heels of its “It’s All About Early,” a market-exclusive morning image campaign introduced in 2011. The up-tempo music and video elements of “This is the Place” combine […]
Stephen Arnold Music has composed a musical theme for Erin Burnett OutFront, CNN’s newest offering. The weeknight news show airs at 7 p.m. ET. The composition is another in a long series created by Stephen Arnold Music for CNN and its associated cable outlets, including CNN Headline News and CNN International. The main theme is […]
Stephen Arnold Music, which has produced music for Golf Channel for more than a decade, has composed an upbeat sonic brand for the new season of the cable network’s instructional series Playing Lessons. “We have a longstanding history with the Golf Channel, and are always excited to work with their great creative team on new […]
[vzaarthumb:830588]Stephen Arnold Music and Tribune’s WGNO New Orleans won Promax gold for God Bless Louisiana, a rare exception to the unspoken commandment “Thou shalt never mix promotion with religion.”
Music production company Stephen Arnold Music has created music for CNN’s 9/11—Ten Years Later. The news network will use the music in a range of shows and promotions during the week leading up to the commemoration, and a secondary, more sparse arrangement will play behind CNN’s live coverage of the unveiling of the 9/11 Memorial […]
The new offering offers stations a market-exclusive package of 15 arrangements to enhance various types of programming and promotions, plus a 16th arrangement created in consultation with the client, a ring tone feature and three one-minute songs that can be used to back image campaigns.