WJLA Wakes Up D.C. With Catchy Jingle
Dallas CW Wants Viewers To ‘Express Yourself’
Stephen Arnold Music Gives Away Guitars
Stephen Arnold Music Nabs 6 PromaxBDA Award Noms
Stephen Arnold Music Offers Political Music Package
New MeTV Theme From Stephen Arnold Music
Exclusives
Stephen Arnold Music has added Dave Baumann as its marketing and creative director. In his new role, Baumann will lead the company’s development and marketing of new business and content offerings. Baumann […]
Stephen Arnold Music Now Heard In Billion Homes
Little Known Story A Hit for Sam2
KCAU Creative Team Wins Signed Les Paul Guitar
Stephen Arnold Music Wants Your Best Creative
Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel is broadcasting the Friday matches of the 2014 Ryder Cup […]
Amazing True Story Revealed In New TV Doc
Sonic branding and production music library Stephen Arnold Music named Scott Saldinger vice president of strategy and vision management. He will oversee and lead the company’s business development across an […]
Stephen Arnold Music and Gordon Smith Creative on Wednesday launched joint venture Sam2, which they describe as “a dynamic new one-stop shop that offers clients both media strategy and marketing […]
Before a network can captivate viewers with a first-rate film, the audience needs to know what attraction is next. When HDNet Movies wanted new on-air branding it turned to […]
Stephen Arnold Music today announced a partnership with PGM Artists. The two companies will be collaborating on select original music and sonic branding projects for the advertising sector. Stephen Arnold […]
Music Lets Broadcasters Strike Up The Brand
Why do TV stations, station groups and media outlets place so much emphasis on production music? Because it still brands the programming, reinforces a show’s identity and stays with viewers long after the broadcast ends. Here’s a look at today’s art, science and trends in production music.
When Promo Music Hits All The Right Notes
WCNC Charlotte, N.C., found that with some tweaking, the “This Is the Place” music image campaign from Stephen Arnold Music sums up musically what the Belo-owned NBC affiliate is all about and perfectly supports its news brand, Looking Out for You.
Stephen Arnold Music is offering an album featuring a new spin on classic holiday songs, with100% of the proceeds supporting the nonprofit organization Little Kids Rock. Rooted in the company’s […]
Stephen Arnold Music has unveiled “This is the Place”—a new fully-produced audio/video package offering TV stations a market-exclusive customizable mage campaign. This new branding package follows on the heels of […]
Stephen Arnold Music has composed a musical theme for Erin Burnett OutFront, CNN’s newest offering. The weeknight news show airs at 7 p.m. ET. The composition is another in a […]
Stephen Arnold Music, which has produced music for Golf Channel for more than a decade, has composed an upbeat sonic brand for the new season of the cable network’s instructional […]
Stephen Arnold Music, WGNO Get Religion
[vzaarthumb:830588]Stephen Arnold Music and Tribune’s WGNO New Orleans won Promax gold for God Bless Louisiana, a rare exception to the unspoken commandment “Thou shalt never mix promotion with religion.”
Music production company Stephen Arnold Music has created music for CNN’s 9/11—Ten Years Later. The news network will use the music in a range of shows and promotions during the […]
The new offering offers stations a market-exclusive package of 15 arrangements to enhance various types of programming and promotions, plus a 16th arrangement created in consultation with the client, a ring tone feature and three one-minute songs that can be used to back image campaigns.
