Byron Allen: Too much talk, not enough action on advertising equity
During a TVNewsCheck webinar, the founder, chairman and CEO of Allen Media Group, said two years of talk from big brands and their agencies had yielded little progress on the effort to convince advertisers to devote more of their budgets to Black-owned media companies. He called for more sponsorships to help startups and denounced the practice of shifting spending from Black-targeted programming to Black-owned media.
Allen Media Group has hired Geraldine Moriba as senior vice president of news and entertainment for The Grio. She will focus on development, brand sponsorships and editorial partnerships for all of The Grio’s […]
Veteran ad sales executive Raoul Marinescu will oversee all digital ad sales for Allen’s free streaming platforms Local Now and The Grio.
Allen Media Group’s digital news division — The Grio — debuts a new video series for Facebook Watch. Staying In Business features interviews and profiles of African-American business owners who reveal how they are […]
Entertainment Studios today appointed Todd Johnson chief content officer of the company’s digital media platform, The Grio. Johnson is based at the Entertainment Studios New York City offices. Johnson first […]
