Weathercasting 2017

Newly available data from the GOES-16 weather satellite and other weather sources are making new data management strategies essential for meteorologists to get at what they need to make their predictions. Vendors have responded with various approaches each aimed at helping meteorologists separate the wheat from the chaff. Above KATU Portland, Ore., alerts viewers. (Baron Services photo)

If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.