WHYY Philadelphia

The goal of the Philadelphia PBS station’s new collaborative, multiplatform community journalism project, which explores urban decline and renewal in the Keystone State, is to examine day-to-day life in Pennsylvania, where four out of 10 residents live in areas declared financially distressed. The project, Keystone Crossroads: Rust or Revival? includes reporting via television, radio, newspapers, Web and social media.

Philadelphia pubcaster WHYY will lead a multimedia collaboration, dubbed Keystone Crossroads, that will explore urban decline and solutions in Pennsylvania. Partner stations include WESA Pittsburgh, WPSU Johnstown-Altoona and WITF Harrisburg. Pittsburgh’s WQED is an associate partner.

A year after launching an ambitious website devoted to local news and civic dialogue, the  Philadelphia pubcaster finds itself on a roller coaster ride when it comes to unique visitors. Bill Marrazzo, president of the local media organization, takes the long view, saying his team has yet to fully crack the code on stablizing audience. A just-signed agreement to share stories with NBC-owned WCAU should boost visibliity.

An ambitious digital strategy at Philadelphia’s leading public TV and radio outlet may just be the template for reinventing a challenged industry. Bill Marrazzo, the company’s president and CEO, explains how a multiplatform focus on news and civic dialogue changing the way his staff works while mining a younger audience.

PBS member station WHYY Philadelphia (DMA 4) has installed Broadcast Pix Granite live video production systems in two control rooms. Earlier this year, WHYY added a Granite 5000 when it […]