WCPO, WKRC, WLWT, WXIX and WSTR are now broadcasting with ATSC 3.0 technology.
No TV market has had a quiet news cycle in 2020, and the Cincinnati stations have been all over the pandemic and civil rights protests, finding the local angles and serving them up to viewers, with all the stations justling to get ahead.
TV viewing is up, advertising revenues are down, but no layoffs — those are some takeaways from interviews with general managers Debbie Bush, WXIX; Branden Frantz, WLWT; Jeff Brogan, WCPO; and Jon Lawhead, WKRC-WSTR.
YouTube is not a new platform, but young reporters like WKRC Cincinnati’s Clancy Burke are part of a growing phenomenon that reflects its popularity. Millennial and Gen-Z hires in local TV newsrooms are increasingly likely to have established YouTube “brands” of their own — creating both a challenge and an opportunity for their bosses.
New job openings posted to TVNewsCheck‘s Media Job Center include a managing editor position at a network O&O in Los Angeles, an account exec opening in Memphis and a general sales manager opening in Cincinnati.
John Kiesewetter: When WKRC Cincinnati reporter Larry Davis retired in July after 35 years covering Cincinnati news — a month after Deb Dixon retired after 44 years at the station — I posed the question: Are we witnessing a changing of the guard at Channel 12, the station with Cincinnati’s most veteran reporting staff? Today the answer is: Yes, definitely. Why? In my opinion, there are three factors — all tracing directly to the station’s owner, Sinclair Broadcast Group.
If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.
Scripps’ Cincinnati ABC affiliate leads a tight social media race among its local competitors according to Shareablee data. Its edge comes from lots of native video, its website’s editor-in-chief says, including experiments in live music and weather-inspired stunts.
The TV ratings “sweeps” period started Oct. 27 and there is still no WCPO news director after eight months, and no WKRC chief meteorologist to replace Tim Hedrick who died six months ago. What’s up?