MARKET SHARE | DMA 73: CHARLESTON, WV

WOWK Names Grendel Levy News Director

Levy joins Nexstar’s CBS affiliate in Charleston, W.Va., from Boise, Idaho, where she worked for seven years at ABC affiliate, KIVI, first as executive producer and then for the past four years as the station’s news director.

DMA 70: CHARLESTON-HUNTINGTON, WV

Nexstar Names Sean Banks GM West Virginia

The management and sales executive with more than 20 Years of broadcasting experience returns to WOWK in Charleston-Huntington where he was held sales positions from 2005 to 2014.

MARKET SHARE

Weather, And Promoting It, Differs Everywhere

If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.

NETNEWSCHECK SOCIAL SCORECARD (DMA 70)

WOWK Leads Tight Social Media Race

It’s a close three-way race for social media supremacy in Charleston-Huntington, W.Va., among local media according to Shareablee data. WOWK holds the lead for now, but WCHS-WVAH and WSAZ are coming up close behind. An aggressive Facebook strategy and powerhouse weather team on social is helping to keep WOWK in front, its management says.

DMAS 67, 157, 160 & 169

Nexstar Buys 4 W.Va. TVs For $130M

The seller is West Virginia Media Holdings. With subchannels, the four stations have seven affiliations with Big Four networks. Nexstar says it is paying 6.3 times 2015-16 cash flow of the stations, including synergies, The acquisition, subject to regulatory approval, is immediately accretive to its operating results, it says.

DMA 65 (CHARLESTON-HUNTINGTON, WV)

Nurse Sues WOWK CEO Albert Bray Cary Jr.

Rentrak Signs West Virginia Media Stations

Rentrak has reached a multi-year local TV ratings contract with West Virginia Media for four stations and four subchannels: WOWK Charleston (CBS), WBOY Clarksburg (NBC and ABC), WVNS Beckley-Bluefield (CBS and Fox), WTRF Wheeling (CBS, Fox and ABC). The new agreement gives Rentrak local television clients in all four markets in West Virginia, with a […]

DMAS 65,156,158 & 170

W.Va. Stations Add Harris For Traffic, Billing

West Virginia Media Holdings is outfitting its four stations in the state with Harris OSi-Traffic and OSi-AdConnections to aid in cross-market selling and reporting.