Levy joins Nexstar’s CBS affiliate in Charleston, W.Va., from Boise, Idaho, where she worked for seven years at ABC affiliate, KIVI, first as executive producer and then for the past four years as the station’s news director.
The management and sales executive with more than 20 Years of broadcasting experience returns to WOWK in Charleston-Huntington where he was held sales positions from 2005 to 2014.
If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.
It’s a close three-way race for social media supremacy in Charleston-Huntington, W.Va., among local media according to Shareablee data. WOWK holds the lead for now, but WCHS-WVAH and WSAZ are coming up close behind. An aggressive Facebook strategy and powerhouse weather team on social is helping to keep WOWK in front, its management says.
The seller is West Virginia Media Holdings. With subchannels, the four stations have seven affiliations with Big Four networks. Nexstar says it is paying 6.3 times 2015-16 cash flow of the stations, including synergies, The acquisition, subject to regulatory approval, is immediately accretive to its operating results, it says.
Rentrak has reached a multi-year local TV ratings contract with West Virginia Media for four stations and four subchannels: WOWK Charleston (CBS), WBOY Clarksburg (NBC and ABC), WVNS Beckley-Bluefield (CBS and Fox), WTRF Wheeling (CBS, Fox and ABC). The new agreement gives Rentrak local television clients in all four markets in West Virginia, with a […]
West Virginia Media Holdings is outfitting its four stations in the state with Harris OSi-Traffic and OSi-AdConnections to aid in cross-market selling and reporting.