WRAL.com

Late last month, a North Carolina news outlet unveiled a new feature on its website: Hover over the name of a sitting state lawmaker mentioned in any story, and you’ll see the top five donors to the legislator’s most recent campaign. The tech tool, called Donor Reveal, not necessarily earth-shattering, but it’s a nice example of the way political journalists can weave transparency and campaign-finance themes into their work in the digital age. But here’s what’s most interesting: Donor Reveal was developed not by some online startup or good-government nonprofit, but by WRAL, Capitol Broadcasting’s CBS affil in Raleigh.

After seven years, the Capital Broadcasting-owned CBS affiliate in Raleigh, N.C., decided it needed to overhaul its website. To get the word out, WRAL launched a combined on-air, online promotion push.

The Raleigh, N.C., CBS affiliate has relaunched its website with a new responsive design. The refreshed site features more white space, larger images and streamlined navigation. The relaunch follows a 13-month overhaul of the site.

Deseret’s KSL.com and Capitol Broadcasting’s WRAL.com ranked as the top two TV station sites in a recent Media Audit report. Both stations pointed to constant news updates, streaming video, solid branding and corporate leadership

that’s committed to digital innovation as the forces driving their online strength.

The Capitol Broadcasting CBS affiliate launches a partnership with SeeClickFix and the city of Raleigh, N.C., that lets people report civic issues using their mobile phones.