The seller is West Virginia Media Holdings. With subchannels, the four stations have seven affiliations with Big Four networks. Nexstar says it is paying 6.3 times 2015-16 cash flow of the stations, including synergies, The acquisition, subject to regulatory approval, is immediately accretive to its operating results, it says.
Rentrak has reached a multi-year local TV ratings contract with West Virginia Media for four stations and four subchannels: WOWK Charleston (CBS), WBOY Clarksburg (NBC and ABC), WVNS Beckley-Bluefield (CBS and Fox), WTRF Wheeling (CBS, Fox and ABC). The new agreement gives Rentrak local television clients in all four markets in West Virginia, with a […]
West Virginia Media Holdings is outfitting its four stations in the state with Harris OSi-Traffic and OSi-AdConnections to aid in cross-market selling and reporting.