WXIA Atlanta

With the addition of the NBC affiliate, the diginet’s reach jumps to 17% of TV homes.Also this week, WeatherNation made its debut on two other Gannett stations, KTHV Little Rock, Ark., and WFMY Greensboro, N.C.

The group owner says it has the top three stations in primetime viewership of the games in the adults 25-54 demo and its NBC affils also comprise four of the top five and six of the top 10.

Growing morning commutes and earlier newscasts have given traffic reporting a new importance, not only on-air. And as traffic information from alternative sources grows, TV stations are working to remain the top destination for traffic news. They are developing new ways of tracking traffic in real time and are also delivering the information to commuters through email, social media and mobile devices. This is the third of four articles that will appear this week and that collectively constitute a TVNewsCheck Special Report on Traffic Reporting.

Gannett’s NBC affiliate is the first station to work with the TV check-in service GetGlue. Viewers can now check into 11Alive newscasts via GetGlue’s mobile apps or 11Alive.com.

In Atlanta, online media makes up 20% of a slow-growing $2.4 billion local ad pool — a number only expected to hit $2.7 billion by 2016, according to Borrell Associates — and it’s hometown media company Cox Enterprises that makes the biggest splash in that pool, running the market’s top newspaper and TV sites.