Waterman Broadcasting has signed a long-term TV measurement agreement with Rentrak for its Fort Myers, Fla., duopoly of WBBH (NBC) and WZVN (ABC). In addition to Rentrak’s daily demographic and household ratings, the stations will use Rentrak’s political Advanced Demographics as selling currencies for the upcoming election. “We have been watching Rentrak’s growth and […]
A small fire in the control room at the Fort Myers, Fla., ABC affiliate tookits newscasts off the air for Friday and into Saturday. The fire damaged a video switcher.