Ad-Serving Companies Create Consortium

Seven advertising-services companies — with expertise in delivery, production, traffic, talent licensing and rights management — are creating an ad consortium intended to find more efficiency in the tracking and distributing of creative advertising content.

Yangaroo Adds Life Alert As Direct Response Client

Life Alert is the newest customer of Yangaroo Inc.’s expanded direct response advertising distribution and production services. Life Alert is a personal emergency response and home medical alert system company that provides home audio monitoring protection. Yangaroo’s DMDS is a patented and secure platform that manages and distributes high quality commercial content. Direct response customers, […]

OPEN MIKE BY TODD BARKES

Managing Ads Tough In Omniplatform World

But a more sophisticated software platform can make life much easier for agencies and media. It affords better workflow management of the content, ensures quality control checks of the various formats, reduces manual mistakes and saves time.