DMA 138 (COLUMBIA-JEFFERSON CITY, MO)

KMIZ Providing Weather To Zimmer Radio

News-Press & Gazette Co.-owned Columbia-Jefferson City, Mo., stations (DMA 138), KMIZ (ABC, MNT and Me-TV)) and KQFX-LD (Fox) and promoted as The Networks of Mid-Missouri are teaming up with The Zimmer Radio and Marketing Group to provide weather updates for Zimmer’s nine radio stations throughout Mid-Missouri. ABC 17 StormTrack Weather Coverage will begin Monday, Feb. […]

AIR CHECK BY DIANA MARSZALEK

TV Mobilized As Routine Turned To Disaster

Once the weather service issued a tornado warning for the Joplin, Mo., area on May 22, local TV and radio stations followed protocol for severe weather, ramping up their weather coverage in the 90 minutes or so before the twister hit at around 5:30 p.m. either with cut-ins or going wall-to-wall. But such alerts had become so frequent, especially lately, that even the station staffers themselves did not take them as seriously as subsequent events demonstrated they should have. After the storm hit, news teams scrambled to figure out what exactly had happened and how they could help their striken community.