15%-25% Of 3Q Upfront Ad Buys Canceled
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Disrupted by the COVID-19 pandemic, advertisers canceled 15% to 25% of the third-quarter advertising time bought during the 2019-20 upfront, according to sources familiar with the situation. Ad sales executives said the cancellations were “not as bad as expected,” after the networks saw ad revenue declines of from 30% to 59% in April, according to Standard Media Index.
This article was originally posted on nexttv.com
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