Gray moves her from local sales manager at its NBC affiliate in Jackson, Miss.
WLBT Ups Kristal Howell To General Sales Manager
Gray Television’s NBC affiliate WLBT Jackson, Miss., has promoted Kristal Howell to general sales manager.
Howell previously was local sales manager, digital sales manager and an account executive at WLBT.
Prior to WLBT, she worked as account executive at WAFB in Baton Rouge. Previously she was a master digital sales consultant with Upperline Digital Media.
Howell has been with WLBT five years and has been with Gray Television seven years.
While serving as LSM and DSM, the station said it “experienced consistent growth in digital revenue and new direct business revenue, two of the most important revenue categories.”
“Kristal has done a great job as local sales manager, digital sales manager and account executive at WLBT,” said Ted Fortenberry, WLBT regional vice president and general manager. “She is the right person to lead our team as GSM as we strengthen our client partnerships and continue to grow our revenue.”
BRAND CONNECTIONS
Howell assumes her role as GSM immediately.
Comments (1)
Hoctisoqw says:
June 5, 2023 at 2:42 am
Here are some additional details from the article:
The sale price of $7.9 billion is the largest ever for a television station group.
Nexstar’s stations reach 110 million households, or about 39% of the US population.
The sale is expected to close in the second half of 2023.
Apollo and Blackstone are private equity firms that specialize in buying and selling businesses.
Nexstar’s CEO, Perry Sook, will remain with the company after the sale.
The sale is expected to face scrutiny from regulators, as it would give Nexstar a large share of the television market in some markets.
Regards,
https://papersdrive.com/reviews.php