WLBT Expands Local Programming With ‘Today At 11 AM’

On Aug. 31, Gray-owned NBC affiliate WLBT Jackson, Miss. (DMA 95) debuted Today at 11 AM. The half-hour, weekday program features uplifting stories and trending news. Today at 11 AM is led by faces from both WLBT’s morning and evening news teams, and will spotlight local businesses, offer consumer information, and introduce things to do […]

DMA 92: JACKSON, MS

An Experiment In Collaborative Journalism

CJ LeMaster, chief investigative reporter at WLBT, Raycom’s NBC affiliate in Jackson Miss., admits he didn’t know what to expect when his news director informed him that he was getting a partner. Her name: Erica Hensley. Hensley is an accomplished reporter with two degrees and a strong track record in data journalism, But Hensley showed up at WLBT with a lot more than her reporting credentials: her work is completely paid for, part of an innovative funding model for investigative journalism, the nonprofit Mississippi Today.

DMA 95

WLBT Jackson, MS Names Director Of Sales

Jason Mullenix has been named director of sales at WLBT, Raycom Media’s NBC affiliate in Jackson, Miss. (DMA 95). Mullenix was most recently sales director of WISH-WNDY Indianapolis. Mullenix experience in media sales includes national sales manager at KOCO Oklahoma City; director of sales at KCTV-KSMO Kansas City; director of sales at WGCL-WPCH Atlanta; and […]

MARKET SHARE

How Facebook Is Boosting Local TV News, Part 2

MARKET SHARE

How Facebook Is Boosting Local TV News, Part 1

NETNEWSCHECK SOCIAL SCORECARD (DMA 95)

Facebook Propels WLBT To Social Leadership

Raycom-owned NBC affiliate WLBT Jackson, Miss/. has a commanding lead on social media among its local competitors, according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.

DMA 95: JACKSON, MS

Former WLBT Assistant ND Corrice Collins Dies

DMA 95: JACKSON, MS

Mississippi Reporting Legend Bert Case Dies

MARKET SHARE

Raycom Stations Unite For Tornado Relief

DMA 94 (JACKSON, MS)

Hatton Weeks New WLBT Jackson ND

Weeks, news director at  Raycom’s KAIT Jonesboro, Ark., since 2008, moves to the group’s NBC affiliate in Jackson, Miss.

DMA 94 (JACKSON, MS)

Former WLBT Anchor Sherri Hilton Dies At 56

DMA 94 (JACKSON, MS)

WLBT News Director Back On Anchor Desk

Wilson Stribling is back in the morning anchor chair at NBC affiliate WLBT Jackson, Miss., a role he held for 11 years. He moved into management, and eventually became the station’s current news director. Getting back on the anchor desk is a permanent move, and that means he will be stepping out of the role as news director when WLBT finds a replacement.

DMA 94 (JACKSON, MS)

Ted Fortenberry Named GM OF WLBT

Raycom is moving the GM of its WMBF Myrtle Beach, S.C., to succeed the retiring Dan Modisett at the helm of its Jackson, Miss., NBC affil beginning in January.

DMA 94 (JACKSON, MS)

WLBT Reporter Bert Case Out After 40 Years

DMA 93 (JACKSON, MS)

Wanted Man Arrested After Talking to WLBT

DMA 93 (JACKSON, MISS.)

M.L. King’s Estate Sues WLBT Anchor

DIGITAL DMAS

Jackson Online Media Scores With Football

In Mississippi’s capital, the city’s local online media players are taking advantage of the region’s love for high school and college football to drive traffic to their websites.