Advertisers Press For Fall Upfront Sales
![](https://tvnewscheck.com/wp-content/uploads/2019/04/upfronts_shopping_cart-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2019/04/upfronts_shopping_cart-400x225.jpg)
Many advertisers are pressing for negotiations to take place in September and October, according to eight executives with knowledge of recent discussions, when the networks will have a better idea of their new programming lineups and marketers may have enough knowledge of how their businesses are faring to discuss the purchase of ad time in 2021. If that were to happen, it would undermine the flow of ad dollars to the networks in the fourth quarter, typically a period of robust spending around holiday shopping and NFL football games. Other sponsors are ready to buy ad time now.
This article was originally posted on variety.com
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