Bakish: Upfront Ad Market ‘Very Far Along’
![](https://tvnewscheck.com/wp-content/uploads/2020/09/Bakish_Bob_2020-400x225.png)
![](https://tvnewscheck.com/wp-content/uploads/2020/09/Bakish_Bob_2020-400x225.png)
Bob Bakish, president and CEO of ViacomCBS, says the upfront advertising market is going well, although he offered few details. “On the upfront, things are very, very far along,” said Bakish, speaking at a Bank of America virtual media conference on Wednesday. “We always thought it would take longer and it did.”
This article was originally posted on mediapost.com
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