Cathy Gunther New GM Of KTXL Sacramento

Nexstar Media Group, today appointed Cathy Gunther vice president and general manager of its Fox affiliate KTXL Sacramento, Calif. (DMA 20), Fox40.com and their related digital and social media channels. She begins her duties immediately and reports to Matthew Rosenfeld, senior vice president and regional manager for Nexstar’s broadcasting division.

Gunther brings more than 20 years of broadcast management, programming, research and sales experience to her new role. Throughout her career, she has consistently grown revenue and profitability by identifying and cultivating accretive, non-traditional revenue through a variety of innovative cross-platform marketing initiatives and sponsorship opportunities. Through her leadership, Nexstar said, Gunther “has successfully demonstrated the importance of creating unique and innovative strategies for advertising and marketing clients, as well as connecting local businesses with nonprofit organizations to achieve mutual outreach and local service goals.”

Gunther most recently served was VP-GM of KOKI-KMYT Tulsa, Okla., where she was responsible for the long-term strategy and day-to-day management of both television stations. During her tenure, Gunther made critical changes in leadership, direction, and on-air content, resulting in immediate ratings growth and making KOKI the most watched local news station in the Tulsa market as of July 2023, according to Nexstar. Under her leadership, Gunther expanded local news and significantly grew the revenue share of both stations. She also increased viewer and advertiser engagement by expanding local sports programming with the creation of “Ford Kick Off to Win NCAA Sweepstakes,” and the development of a locally produced college football program, Countdown to Kickoff. Gunther joined KOKI-KMYT in 2014 as director of sales for both stations, rising to become VP-GM in 2017.

From 2011 to 2014, Gunther served as local sales manager and new business development manager at KTVU San Francisco. Prior to her tenure there, Gunther held a variety of sales leadership positions of increasing responsibility in television markets in California and Colorado.

“Cathy is an exceptional broadcast and sales executive and has delivered impressive results wherever she has worked for more than 20 years,” Rosenfeld said. “I am confident that her vast sales expertise, proven broadcast and digital leadership and commitment to localism will be of great benefit to our Sacramento operations, elevate FOX40’s revenue and ratings, and strengthen Nexstar’s overall footprint across the west coast.”

Gunther is an active participant in media industry-related organizations, serving for many years as a member of the board of the Oklahoma Broadcasters Association and participating in the National Association of Broadcasters State Leadership Conference.

She attended the Graduate School of Banking at Colorado University/Boulder and majored in finance.