Donna D’Amico Tapped To Lead Nexstar In Colorado Springs
Nexstar Media today promoted Donna D’Amico to vice president and general manager of its media operations in Colorado Springs, Colorado (DMA 82), overseeing KXRM (Fox), KXTU (CW) and FOX21News.com. She begins her new duties immediately and reports to Matthew Rosenfeld, Nexstar senior vice president and regional manager.
D’Amico brings more than 30 years of leadership experience in broadcast marketing and sales to her new role. Since 2016, she been director of sales for the two stations, during which time she expanded their sales and marketing operations to “achieve substantial gains in new linear and digital advertising revenues.” D’Amico also led the creation of an annual sales program at the stations, attracting new advertisers and consistently growing incremental advertising revenue.
Nexstar said D’Amico “has demonstrated the ability to develop new local content,” spearheading the sales plan and revenue approach for KXRM’s Loving, Living Local, a lifestyle program featuring stories about health and wellness, family fun and the local entertainment scene, as well as Overtime, a Friday sports highlight show featuring local high school athletes.
She also helped create and launch revenue and content partnerships with the Colorado Springs Switchbacks USL Soccer team, the U.S. Airforce Academy and the U.S. Senior Open when it was held at the area’s Broadmoor Golf Club in 2018.
Before joining KXRM-KXTU in 2016, D’Amico held a variety of sales and sales management positions of increasing responsibility, serving as local sales manager at KDVR-KWGN Denver; integrated marketing manager at WOIO-WUAB Cleveland, Ohio; and regional account manager at KRQE-KASA Santa Fe, N.M.
From late 2003 to December 2005, she was general sales manager of KXRM-KXTU.
D’Amico began her broadcast sales career as an account executive with WJW Cleveland in 1992.