Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
![](https://tvnewscheck.com/wp-content/uploads/2022/06/fraud_Pexels-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2022/06/fraud_Pexels-400x225.jpg)
Worldwide fraud rates for optimized ad campaign meant to protect brands fell to all-time lows in the second half of 2023, but those unprotected rose 14 times higher, according to data released Tuesday by media measurement and optimization platform Integral Ad Science. Rates for optimized campaigns fell to 0.6% from 0.9% the two prior years. The year-over-year rate in the Americas dropped to 0.1 point.
This article was originally posted on mediapost.com
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