Gray Names Jennifer Rieffer To Lead WXIX

She will take over leadership of the Cincinnati Fox affiliate from Debbie Bush, who moves to head the company’s Phoenix duopoly once the Meredith acquisition closes, expected on Dec. 1.

Gray Television today appointed Jennifer Rieffer the new general manager of its Fox affiliate WXIX Cincinnati, Ohio (DMA 35). She will succeed Debbie Bush, who Gray has named as the new GM of KPHO and KTVK in Phoenix). Both appointments are effective upon the closing of Gray’s acquisition of Meredith Corp.’s Local Media Group, which is expected to occur on Dec. 1.

Rieffer is a 26-year veteran of the television industry, having started her career in Lexington, Ky., at Fox affiliate WDKY in 1995.  She began in the traffic department, then moved into the sales department as an account executive before becoming the station’s sales promotion manager.

Rieffer also worked as an account executive in television stations in Columbus, Ga., and Kansas City, Mo.

She returned to WDKY as sales manager in 2006, and she became the station’s GM in 2018.

In 2020, Sinclair promoted her to run its Flint, Mich., Fox affiliate, WSMH, which also provides shared services to the local NBC affiliate.

Rieffer is a Kentucky native and graduate of Morehead State University.

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