If Bundling Is Back, What’s The Ideal Bundle?
Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experience by offering bundles of content and streaming services. But as the pay TV industry learned in the last decades not every bundle is a recipe for success. Bloated, ill-conceived, expensive bundles of content and services can also be a recipe for disaster.
This article was originally posted on tvtechnology.com
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