The streaming-video hub is starting a trial run of new commercials aimed specifically at binge-watchers, which the company defines as subscribers who watch three or more episodes of the same series consecutively. Over the course of a three-episode session, a specific ad in the last commercial break of each of the first two episodes offers humorous commentary from Hulu and a specific marketer, and acknowledge that a binge session has begun.
As the decade ends, nothing about TV is the same, whether it’s how much television we consume; how and where we do it; who gets to make it, and the level of respect given the creatively emboldened small screen. We don’t just watch TV, we binge it until we’re bleary-eyed if not sated. We still change channels with a remote control, but more often we’re logging in to watch shows on our phones or other devices and on our schedules, not network-dictated appointment TV.
If Netflix’s figures are accurate, that would make Martin Scorsese’s 3 1/2 hour crime epic one of this year’s most widely watched Oscar contenders. On Monday it received five Golden Globe nominations, including best film, drama.
Britt McHenry’s lawsuit filed Tuesday claims Fox News retaliated against her after she complained about her co-host’s sexual harassment by shunning her and excluding her from company events and shows. It seeks unspecified damages.
Exclusives
The shutout, believed to be for the first time, of the broadcast networks — ABC, NBC, CBS, Fox, The CW and PBS — made for a seemingly awkward situation for NBC, which will host the awards ceremony Jan. 5 and covered the nominations live on Today. It was a crowining moment for Netflix, which got 17 TV nods, to go with its 17 on the movie side.
Are you an online star with more than 500,000 followers? Jeffrey Katzenberg and Meg Whitman may want to have a word with you. To entice subscribers, they have ordered big-budget shows from known quantities like Kevin Hart and Steven Spielberg — but they have turned to social media stars for the kind of casual, low-commitment programming that could make Quibi a daily habit.
Nick Maniatis, who ran the New Mexico’s film office before going to work for Netflix, spoke to a group of hundreds of business leaders and elected officials who were gathered Thursday in Albuquerque. He described it as a “golden era,” saying the amount of content that’s out there is amazing. Above, ABQ Studios in Albuquerque, where Netflix announced at the studio complex that it chose Albuquerque as a new production hub.
Amazon Studios’ campaign for The Aeronauts illustrates the challenges of making “events” out of movies that will primarily be seen online, not in theaters.
Despite an aggressive effort to drive sign-ups, Wall Street worries about the long-term value of Hulu’s promo push.
Tremor Video, a programmatic video platform, today renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this move is designed to boost Tremor Video’s position in […]
Martin Scorsese’s The Irishman drew 13.2 million total viewers over its first five days on Netflix, according to Nielsen. That average-minute audience is more than El Camino: A Breaking Bad Movie (8.2 million) and less than Bird Box (16.9 million).
ABC’s Localish Masters Social Storytelling
ABC Owned Television Stations has won 2019’s Innovator Award, the top honor in TVNewsCheck’s Social Media Excellence Awards, for its Localish collective of highly engaging digital shorts. One secret: an indispensible “wow” moment in every video.
Rockbot TV takes the streaming wars into uncharted territory — the $4B out-of-home video industry.
David Goodfriend, founder of controversial not-for-profit outfit Locast, said the parent companies of ABC, CBS, NBC and Fox “waited too long” to sue him over the alleged theft of their signal. He also questioned why they didn’t seek a temporary restraining order to halt the two-year-old company’s operations, as they did in the case of Aereo years earlier.
NEW YORK (AP) — Who’s your favorite big red dog? If you have one, chances are his name is Clifford. Scholastic Entertainment is rebooting the TV series about the giant dog with an equally large heart this week on Amazon Prime Video and PBS, the latter his home since the early aughts. The new show […]
Yankees Team With Amazon To Stream Games
The Yankees may soon become a major-league thorn in the side of New York’s cable providers. The Bronx Bombers, working with tech giant Amazon, are gearing up to become the first Major League Baseball team to let fans watch games on their phones or laptops without a cable subscription — a bid to win over millennials who are cutting ties with cable TV
Bloomberg Media is dropping TicToc as the name of its two-year-old social-media news service, rebranding it as “QuickTake by Bloomberg.” The move comes as the media company preps the launch of an over-the-top streaming news channel in 2020, with the new QuickTake group merging its TicToc and longer-form digital video teams for a total staff of 80 dedicated to internet video.
Roku’s stock was hammered on Monday, after Morgan Stanley put out a note to clients warning its share price is overvalued following a remarkable run this year.
OTT SVOD’s Moment Has Come
ZypMedia’s Aman Sareen says OTT advertising is poised to overtake ads on linear TV given a perfect storm of proliferating services, audience receptivity to streaming ads and better targetability.
Learn OTT News Content, Revenue Strategies
OTT executives from CBS Local, Sinclair, NBC News Digital and TownNews will share the latest insights on OTT news content, technological challenges and monetization potential for the platform at the seventh annual NewsTECHForum this month.
Disney has been heavily marketing its new service and working hard to make potential subscribers aware that Disney+ is the home of Iron Man and Luke Skywalker. The fact that Disney+ is also the exclusive home of 30 seasons of The Simpsons has flown a bit under the radar. The show and its irreverent humor aren’t an obvious fit for the family-friendly service. But The Simpsons may be just as important to Disney+ as Buzz Lightyear or Queen Elsa.
Diane Nelson, the former president of DC Entertainment who joined Jeffrey Katzenberg’s Quibi as head of content operations less than a year ago, is leaving the mobile subscription video startup. Nelson is the latest high-profile Quibi exec to leave the company recently — with her departure coming less than six months before the company is scheduled to launch its ambitious SVOD service in April 2020.
Cameras will show her delivering her podcast and SiriusXM radio show, Crime Stories with Nancy Grace, five days a week. The program is modeled after her popular television series that ran on the HLN network for many years.
Premium subscription video platform Hulu pulled in $670 million in advertising — and $1.27 billion in subscription fees — according to a recent analysis of Walt Disney’s yearly 10K filing for 2019.
Disney+ bets on a seven-day rollout, Netflix sticks to all-at-once drops and Apple TV+ experiments with both as the strategies spark a data debate and “a gut-level conversation … about what shows are better suited to which rollout.”
Two weeks after its glitch-filled launch, Disney+ is averaging nearly a million new subscribers a day, new data shows. The $6.99-per-month streaming service’s mobile app has been downloaded 15.5 million times, according to numbers from research firm Apptopia.
Veteran broadcaster Tom Rogers (above) and Frankly CEO Lou Schwartz are behind a new streaming platform looking to amalgamate elements of news, live sports, esports and gaming elements, including betting, in a play to draw young cord-cutters.
