People on average pay for three subscription OTT services, and around 7% of households have more than five. Of these subscription bundles, 11% of people have Netflix and Amazon subscriptions with a third streaming service. Although niche services tend to have higher churn rates, annual rates of around 30% compared with 20% for broader-content streaming services like Netflix or Amazon.

Ad-supported streaming service Tubi said it has surpassed 20 million monthly active users after activity in May reached 94 million hours of content viewing and revenue in the month set a company record. Tubi, which launched in 2014, is privately held and did not disclose the monthly revenue figure.

Carlos Amezcua and Lisa Remillard debuted BEOND.TV that establishes an online digital platform for original content paired with broadcast access. The new initiative launches with Carlos and Lisa, a half-hour news talk program that incorporates issue-driven discussions with Southern California flavor

Netflix is testing a pop-out player so subscribers can watch content on the service while continuing to use other applications. The feature lets users pop out a screen that floats on top of other windows and applications. Users can resize the player by clicking and dragging. Right now, the feature doesn’t support subtitles.

Locast, a startup that provides streaming access to local TV channels in a growing number of markets, continues to succeed where others, such as Aereo and Ivi, crashed and burned. It’s still early days, but Locast appears to have found a way to stream access to those channels without having to dodge the crushing legal hammer of powerful U.S. broadcasters.

In case you missed it, TVNewsCheck’s inaugural event brought together streaming executives for all the major news organizations forging a presence on OTT. Get up to speed here.

There are myriad ways streaming services disrupt traditional broadcast and cable television. Lumping cable in with broadcast (aka linear television) is itself a sea change since it was just 20 years ago that cable was the new kid on the block eating broadcast’s lunch.

Wolfe Research Managing Director Marci Ryvicker initiated coverage of Netflix on Thursday with an “outperform” rating and a $442 price target, adding that despite fears new streaming video offerings from top programmers could cut into its business, the SVOD pioneer should still dominate.