Subscription video on demand (SVoD) is projected to pull even with broadcast TV globally in hours viewing per day by 2023, according to a new report from Rethink Technology Research, with Netflix getting a big chunk of that influx.

Apple is targeting April to debut a new streaming product that will include original content free for Apple device owners and a platform to subscribe to other digital media services. HBO hasn’t signed on to the service due to a disagreement over revenue sharing with Apple. Netflix and Hulu aren’t expected to be a part of the “Channels” service.

WarnerMedia’s forthcoming streaming service will bring together its “treasure trove” of 42,000 hours of content from HBO as well as brands such as DC, Looney Tunes, Turner, The CW and CNN after Kevin Reilly for the first time lifted the lid on the content that will fuel the platform.

Walt Disney Co’s Marvel superhero studio will produce four new adult-oriented animated series for the Hulu streaming service, Hulu said on Monday. Disney is reserving new programming for its own online platforms as the company works to transform into digital entertainment.

At Sinclair’s new OTT service, online streaming is STIRRed and may be shaken. As GM of Sinclair’s newly launched streaming service STIRR, Adam Ware is hoping to inspire stations to binge on new production. If the plan works, it could touch off an explosion of innovation, creativity and original programming from local TV newsrooms.

One surprising new entrant is Vudu, the Walmart-owned streaming video company. Vudu has been ramping up its content offerings in a bid to directly take on Amazon Prime Video and other streaming offerings.

Hulu has hired two senior advertising executives who will head up two of four new sales units at the video streaming service — Jennifer Donohue and Tracie Maffei.