Inside TV’s Terrible, Horrible, Very Bad Upfront
Depending on who is doing the talking, TV’s 2020 “upfront” market was absolutely horrendous or merely awful. Advance advertising commitments for the next year of TV could be down as much as 15% to 20%, according to six media executives and ad buyers familiar with parts of the industry’s annual negotiations for commercial support for its next programming cycle.
This article was originally posted on variety.com
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