Meta To Provide Advertisers With Automated Image, Text Variations For Ads
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As artificial intelligence becomes increasingly integrated into advertising, Meta is introducing new ways marketers can use generative AI (GAI) to focus less on “mundane tasks” and more on creative strategy. At a press event on Tuesday, the tech giant announced the rollout of full image and text generation. For the first time, advertisers will be able to create full image variations based on their original ad creative with text overlay capabilities that generate new backgrounds around product images and alter images to better fit multiple surfaces.
This article was originally posted on mediapost.com
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