NBCUniversal Will Pitch Combination Of Content, Tech In Upfront
![](https://tvnewscheck.com/wp-content/uploads/2024/04/Clark_Caitlin_SNL_2024-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2024/04/Clark_Caitlin_SNL_2024-400x225.jpg)
Advertisers are looking to reach the right audiences and tell their stories inside compelling content, Karen Kovacs, president of client partnerships at NBCUniversal Advertising and Partnerships, says. NBCU is set up to respond to both of those needs during the upfront, Kovacs says.
This article was originally posted on nexttv.com
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