The successful B-to-B sales and publishing executive will play a key role in generating revenue for TVNewsCheck.com and its companion newsletters, premium events, webinars and video series.
NewsCheckMedia Names Carmen Lake Director Of Sales
Carmen Lake, a veteran business-to-business sales and publishing executive, has joined NewsCheckMedia LLC as director of sales, effective December 1.
Lake, whose experience in the media industry business press has included positions at Penton Media and the Broadcast Bridge, worked most recently as Southeastern Account Manager at Meister Media Worldwide, a B-to-B publisher with titles serving the agriculture industry.
Lake also worked for 23 years as special accounts manager at Carvajal Medios B2B, a global publisher of print and digital titles serving manufacturing, health care and other industries.
A multi-lingual presenter, negotiator and closer, Lake is known for understanding her clients’ needs and building profitable new channels and regions for publishers.
“Carmen’s client-centered approach to sales and her love of the media industry make her an exciting addition to NewsCheckMedia’s business development team,” said Luis Manuel Ochoa, the company’s Vice President of Sales. “We look forward to providing her with the inspiration to take her career, and NewsCheckMedia LLC, to the next level.”
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