Qonsent And Driver Studios Launch Privacy-First Interactive Advertising Solutions

Qonsent, a technology firm and pioneer in user consent and data privacy management, and Driver Studios, a provider of kids and family entertainment, have partnered to “develop innovative approaches to building trust with advertisers and consumers.”

The companies say that “as the industry shifts away from its long-term reliance on cookies, the partnership strategically positions both Qonsent and Driver Studios at the forefront of privacy-conscious advertising and interactive audience engagement. Qonsent’s next-generation user consent solution will be integrated across Driver Studios’ expansive advertising platform, which reaches 245 million U.S. adults and families across mobile apps, Connected TVs and digital platforms.”

Precision Targeting: A Personalized Approach to Audience Segmentation

Driver Studios’ advertising platform, which can scale across a broad spectrum of audience demographics, will use Qonsent’s next-generation technology to deliver “highly relevant and engaging advertising experiences” at the individual and household level. The precision data collection and identity validation from Qonsent, along with Driver Studios’ audience engagement capabilities, “will enable brands to forge deeper connections and collect consented data directly from the engaged adult consumer,” they say. Qonsent also enables these brands to generate Alternative Identifiers such as UID2.0, LiveRamp’s ATS Ramp ID or TransUnion IDs directly from the Qonsent powered media unit.

Immersive CTV Advertising With Enhanced Data Security

Qonsent and Driver Studios say they have developed solutions specifically for CTVs, allowing brands to capitalize on the surging growth of streaming and smart TV usage. “Combining this CTV reach with precision targeting and the ability to collect fully consented data, brands can reach the full consumer lifecycle from generating upper-funnel awareness to driving purchase intent.  Simultaneously, these solutions empower brands to engage directly with consumers, establishing a meaningful commitment to enhanced data privacy and compliance,” the companies say.

Interactive & Shoppable

As new interactive TV experiences, including shoppable TV applications, become more widespread, the need to safely secure audience consent is foundational. The Shoppable TV Report: 2024 and Beyond from LG Ad Solutions found that 70% of CTV viewers like TV ads with QR codes, and 62% would scan if exposed. The collaboration between Qonsent and Driver Studios “empowers brands to safely implement interactive components, such as QR-codes, and capture consented data — opening the door to new personalized engagement experiences from gamification to e-commerce across CTVs and beyond,” they say.

“Qonsent’s mission is to reshape first-party data relationships between businesses and consumers to empower a new era of trusted and secure engagements,” said Jesse Redniss, Qonsent CEO. “We’re excited to partner with Driver Studios to create engaging brand and audience-safe advertising experiences.” He added: “Our solution is recognized and trusted across the industry, and we’re delighted to bring it to a broad audience through our partnership with Driver Studios.”

“We’re thrilled with this groundbreaking partnership with the Qonsent team,” said Diana Horowitz, Driver Studios chief revenue officer. “The ability to offer consented and fully compliant first-party data solutions within highly engaging and interactive advertising experiences, is a powerful combination that we are excited to bring to market together.” She added: “Qonsent shares our commitment to brand safety and data compliance for audiences and advertisers alike. The ability to offer these engaging and brand-safe solutions to advertisers at scale is a game-changer.”

Parental Consent & Child Data Privacy: No Personal Data Collected From Kids

By employing solutions that put parents in control of family privacy, Qonsent and Driver Studios say they are able to provide increased value and interactivity to brands and audiences without collecting any data from children.