Rocky Wagonhurst Named VP-GM Of WVTV Milwaukee

He moves from a sale executive slot at WJZ Baltimore to oversee Sinclair’s Milwaukee CW affiliate.

Sinclair Broadcast Group today Rocky Wagonhurst vice president and general manager of its CW affiliate WVTV Milwaukee.

He joins Sinclair from WJZ Baltimore, where he was the director of local, regional and national sales.

Rob Weisbord, Sinclair’s chief operating officer, and president of local media, said: “Rocky is an accomplished leader with a strong background in developing effective sales strategies and driving revenue growth. We are excited to have him at the helm of WVTV in Milwaukee.”

Prior to his role at WJZ, Wagonhurst held several leadership positions, including director of sales at Comcast Spotlight and general sales manager of WUTB Baltimore.

Earlier in his career he held sales positions at Harrington, Righter & Parsons; Blair; KDVR Denver, and KOVR Sacramento, Calif.

Wagonhurst holds a Bachelor of Arts from UCLA.


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