Scripps Taps Brian Norris As New Chief Revenue Officer

E.W. Scripps has hired Brian Norris — a media industry leader with 25 years of experience driving television revenue and developing multiplatform advertising sales strategies — to be its new chief revenue officer, effective Aug. 28.

Norris comes to Scripps from NBCUniversal, where he was senior vice president of its recently launched SMB growth division. In this role, he led the sales team responsible for leveraging NBCUniversal’s suite of premium content and advanced advertising capabilities to assist small and medium-size businesses scale beyond social media.

Prior to that, Norris built NBCUniversal’s first business development and sales team dedicated to the direct-to-consumer and mid-market category as senior vice president of direct-to-scale and commerce partnerships.

Before joining NBCUniversal, Norris led media sales for Dish Network and Sling TV. He joined Dish in 2008 to help launch Dish Media Sales’ flagship office in New York. Earlier in his career, he held sales roles with Viacom and Lifetime Entertainment Services.

“Brian has a depth of experience driving revenue through linear, addressable and digital media,” said Lisa Knutson, Scripps’ chief operating officer. “His understanding of advanced advertising models and performance media, combined with his commitment to developing high-performing and diverse teams, makes him an ideal leader to advance Scripps’ revenue strategy as it continues to expand its share of advertising revenue in the local, national and CTV marketplaces.”

Norris also serves as an adjunct professor at Fordham University’s Gabelli School of Business in New York and is on the Dean’s Advisory Council for The College of Fine Arts and Communication at Towson University.

He currently is vice chairman of the board of the International Radio and Television Society Foundation – a New York-based nonprofit dedicated to building future leaders and increasing diversity in the media industry. He was inducted into the IRTS Foundation’s Hall of Mentorship in 2022.

Norris holds a bachelor’s degree in science from Towson University in Towson, Md., and an Executive MBA from Brown University in Providence, R.I., and IE Business School in Madrid, Spain. He will be based in New York.