TVN FOCUS ON ADVERTISING

Optimization And Segmentation Shine With Promise For Spot Ads

The emerging tools require much data harnessing, training and software improvements, among other issues, but the upside is enormous, industry leaders said at a TVNewsCheck webinar last week.

Jonathan Katz Leaving Scripps For New Venture

Jonathan Katz, who launched Bounce TV, rebooted Court TV and sold his digital over-the-air startup to E.W. Scripps for $302 million in 2017, has resigned from Scripps to start a new company.

Defy TV And TrueReal To Debut Today

The two newest Scripps Networks unveil their schedules with Defy targeting men 25-54 and TrueReal focusing on women 25-54. Both will be available to 92% of the United States.

TVN Webinar To Explore Audience Segmentation And Optimizing Spot TV

Executives from the E.W. Scripps Co., Dentsu, WABC New York and WideOrbit will look at how leading media buying agencies are targeting beyond traditional demographics in a TVNewsCheck Working Lunch Webinar on July 28. Register here.

STREAMING NEWS 2021

Advertisers Adopt ‘Holistic’ Approach On Streaming

Executives from E.W. Scripps, Cox Media Group, CBC and Disney told attendees of a TVNewsCheck virtual conference that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy. Above, Maggie Drake, Scripps senior director, OTT revenue, said she is starting to see advertisers gravitate toward digital and away from linear ads.

EXECUTIVE SESSION WITH KATE O’BRIAN

Newsy Ramps Up For 24/7 News

Kate O’Brian, E.W. Scripps’ newly-installed head of news for its national television networks, is overseeing Newsy’s HQ move to Atlanta and the addition of more than 55 new positions and nine new bureaus on the network’s trajectory to OTA distribution and a 24/7 news schedule. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Scripps CEO On Why He’s Bullish On OTA TV

E.W. Scripps is moving from new-school distribution to old-school to expand the audience for its Newsy channel: On Oct. 1, the news offering that’s available today via OTT apps will go on the air in Scripps’ 41 broadcast markets, reaching some 80% of U.S. TV households. in a Zoom video interview, Scripps President-CEO Adam Symson explained what the Cincinnati company hopes to get out of OTA — and offered a few suggestions about how the industry could upgrade one of its oldest mediums.

Local Now Partners With Scripps To Expands Local News

The new arrangement adds 10 Scripps stations to Allen Media Group’s free streaming platform.

TECH ONE-ON-ONE WITH KERRY OSLUND

Tech 1-On-1 | Scripps Gives NextGenTV A Detroit Test Drive

Kerry Oslund, VP of strategy and business development for E.W. Scripps, has been spearheading testing of automotive applications of ATSC 3.0 at the Motown 3.0 Test Track in the Motor City. He’s learning a lot about data transfer to vehicles, receivability and where single and multifrequency networks will be playing a role. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Scripps, Amazon Set OTT Ad Venture

Scripps’ Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon’s News apps to local businesses.

EARNINGS CALL

Scripps Expects Double Digit 2Q Growth

It predicts station revenue for the second quarter “be up in the high-teens percent range. That includes core ad revenue up in the mid-40% range,” CFO Jason Combs told analysts. And for the company’s networks division — the former Ion operation, Katz Networks and Newsy — revenues are expected to be up about 20%.

UPDATED, FRIDAY, 9:53 AM ET

Scripps 1Q Adjusted Station Revenue Up 2.2%

The drop to $313 million reflected the sale of WPIX New York and lower core revenue due to the COVID-19 pandemic.

Best Practices For Generating Streaming News Revenue

A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.

How TV Stations Plan To Remain Relevant As Viewers Shift To Streaming

The technology behind the distribution of television has evolved with time, from the antenna to cable to satellite, and most recently to streaming. Now, according to E.W. Scripps Chief Executive Officer Adam Symson, the time has arrived for the next frontier of TV viewing: The antenna.

TVN VIRTUAL CONFERENCE

Streaming News 2021: Optimizing Audience, Rev

A TVNewsCheck virtual conference on June 9 will explore strategies for building audiences and monetizing on streaming services featuring executives from CBS News Digital, Fox Owned Stations, Gray Television, E.W. Scripps, CBC, Cox Media Group, Disney/ABC and KSL Salt Lake City. Register here.

Scripps Plans To Redeem 2025 Senior Notes

The E.W. Scripps Co. said Thursday that it intends to redeem all $400 million in aggregate principal of its outstanding 5.125% senior notes due 2025. The redemption will be made in accordance with the terms of the indenture governing the notes and the terms of the notice of redemption. The notes will be redeemed with cash […]

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | Sports Betting Skyrockets For Broadcasters

Sports wagering has invigorated station groups’ core revenue, climbing to the second-biggest ad sales category for many of them and angling to knock automotive from its top spot in the next few years. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Scripps To Offer Newsy As Free, OTA Network

Beginning Oct. 1, Newsy will be available over the air in at least 80% of U.S. television homes — and in all major markets — carried primarily by Scripps-owned Ion stations and select Scripps stations plus those of other station groups.

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | Per-Performance Deals Gain Momentum

E.W. Scripps draws more than 70% of its national spot revenue from per-performance transactions, one of a handful of station groups that have moved to that model. In a TVNewsCheck webinar last week, executives from Scripps, MagnaGlobal, ProVantageX and Horizon agreed that per-performance campaigns are beneficial for all parties involved.

Scripps CEO Adam Symson Bets On Broadcast

Symson is an investigative journalist turned digital content strategist who took over as CEO in 2017. Since then, he’s aggressively expanded Scripps’ TV station holdings, growing from just nine four years ago to 61 outlets in 41 markets. Buying more broadcast TV stations — as Scripps did in January with its $2.65 billion acquisition of Ion Media — would seem counter to a modernization push. But Symson said the view of local broadcast stations being outmoded by internet-delivered signals is unsophisticated.

Scripps Completes Sale Of Triton To iHeartMedia

It closes on the $230 million sale of the digital audio/podcast company to iHeartMedia.

Scripps Taps Keith Summa To Lead National Investigative Reporting

The veteran journalist and media executive will serve as Scripps Washington deputy bureau chief and executive producer of investigations.

TVN FOCUS ON DIGITAL

TVN Focus On Digital | Facebook Remains TV Stations’ Most Important Social Platform

Facebook overwhelmingly is the most important social media platform for TV stations, say executives for CBS stations, E.W. Scripps, Nexstar, NBCU stations, Fox stations and Meredith. Broadcasters’ relationship with the platform once widely viewed as a “frenemy” continues to evolve, though the opacity of its all-important algorithm still frustrates. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

EXECUTIVE SESSION WITH LISA KNUTSON

TVN Executive Session | Scripps’ National Networks See The Future In ‘Self-Bundling’

Lisa Knutson, president of E.W. Scripps’ national networks, says the company is targeting cord-cutting viewers who are pairing a handful of paid streaming subscriptions with free over-the-air options and “assembling their own TV packages.” Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Discovering A ‘Powerful Tool’ For Newsrooms

When Mona Morrow joined the Scripps Cincinnati flagship WCPO in 2000 to run community affairs, she brought a simple idea with her — an idea that was way ahead of its time but two decades later is finally gaining widespread support as an important tool for local newsrooms — a community advisory board.

Blake Sabatinelli Departs As Newsy CEO

After six years leading E.W. Scripps’ millennial-targeted news network, Blake Sabatinelli has left the company. He’ll be replaced by a yet-unnamed head of network news to oversee both Newsy and Court TV for Scripps.

Scripps To Take Over-The Air Nets Over-The-Top

The E.W. Scripps Co., which acquired Ion Media in part for the broadcast spectrum controlled by Ion, said it plans to take its digital multicast networks over-the-top to cash in on the streaming gold rush. “We don’t really see it as being an either-or sort of proposition for consumers,” said Scripps CEO Adam Symson during an investor day presentation to analysts Wednesday.

Scripps Stations To Air Special Advancing National Conversation On Implicit Bias

Hidden Bias of Good People to run commercial-free on 61 Scripps stations in 41 markets beginning March 8. In addition, the stations are producing multiplatform content to aid viewers in engaging with the topic plus Facebook Live discussions and Zoom Q&As with local experts.

Scripps To Launch Two More Diginets

The Doozy and Defy TV multicast reality networks will launch on July 1. Doozy targets women 25-54 and Defy TV aims for men 25-54.

TVN FOCUS ON JOURNALISM

TVN Focus On Journalism | Local TV Embracing Data Journalism

Data-driven reporting and storytelling is on the rise at station groups including ABC, NBC, E.W. Scripps and Tegna, where ever-more sophisticated visualizations and interactive digital projects are helping viewers better navigate — and make more sense of — complex information. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Scripps Appoints Digital Chief For National Networks

Richard Steiner joins Scripps after more than 20 years in key positions with WarnerMedia/Turner Broadcasting, where he created and led dozens of nationally recognized products.

EARNINGS CALL

Scripps: Core Rebound Better Than Expected

Brian Lawlor, president of local media, said: “Core advertising began to turn around almost immediately after Election Day. “In addition, sports betting has emerged as a material contributor to our travel and leisure category.”

QUARTERLY REPORT

Scripps 4Q Station Revenue Up 43%

The increase to $473 million was driven by political advertising and retransmission consent revenue which helped offset core advertising losses due to the coronavirus pandemic.

Rich Boehne Retiring From Scripps Board

The long-time executive will step down as chairman and retire from the board when his term expires on May 3. Kim Williams will become chair of the board, effective the same date.

Scripps Selling Triton Digital To iHeartMedia

The $230 million sale of the audio tech/services provider follows Scripps’ sale of its Stitcher podcast company last October.

MARKET SHARE

Scripps’ Recognizes Employees Who Went Above And Beyond

“The global pandemic, the focus on racial justice and the intense partisanship of 2020 called on us to work harder and smarter than ever, and today we celebrate a few of the many Scripps employees across the country who rose to the occasion,” says Adam Symson, Scripps’ president.

Scripps Names GSM For National Networks

The group recruits Jodi Chisarick from 20th Television for day-to day oversight of the national general market ad sales teams

MARKET SHARE

Examples From This Week’s Scripps-News Literacy Project

Scripps’ Symson On Why News Literacy Matters

E.W. Scripps Co. and its CEO Adam Symson are taking National News Literacy Week seriously. The company’s local local and national outlets are running public service announcements that aim to fight back fake news by urging viewers to be well informed by raising their news literacy fitness.

Scripps Taps Jon Marks As CRO For Networks

He will be responsible for the planning and execution of all linear and nonlinear multiplatform research related to the brands, content, marketing, distribution and advertising sales of Scripps’ national networks.