Each of its stations will 100 minutes coverage each week prior to the midterm elections. In addition, Scripps has renewed its Sunday political news show The Race, which debuted during the 2016 election season.
The plan is to buy $25 million of its Class A common shares, which it expects to be completed by the first quarter of 2019.
The gain to $213 million was driven by retrans plus political advertising revenue of $14.9 million, more than double the $7 million of pro forma political revenue in 2Q 2014, the last midterm election year.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
She most recently was director of revenue strategy for Scripps, supporting the sales strategy of the group’s 12 local TV markets in the Western United States.
Frank Friedman will oversee Scripps’ portfolio of local media brands by focusing his consumer and advertising background on local market strategic plans and executions. He will manage teams including analytics and insights, marketing and creative. He also will lead Scripps’ involvement in the testing and implementation of the growing automated advertising marketplace.
Broadcast leaders who’ve come up through their companies’ digital ranks have a different vantage point than their C-suite peers. Leaders from Raycom, E.W. Scripps, ABC Owned Television Stations are Capitol Broadcasting say their experience with digital media risks, failures and the process of constant iteration has shaped their approach to the broadcast helm for the better.
President-CEO Adam P. Symson, President/Local Brian G. Lawlor, EVP-CFO Lisa A. Knutson and former EVP-CFO Timothy M. Wesolowski all received one-time retention bonuses in the wake of the retirement of former Scripps CEO Richard A. Boehne.
According to most pure-play station groups, this recent sluggishness by auto dealers has been replicated in their automotive advertising sales, which typically account for around a quarter of their spot revenue. However, some group execs see things improving as the year progresses.