Sharon Merrell Named VP-GM Of KBOI-KYUU Boise

Sinclair Broadcast Group’s KBOI (CBS) and KYUU (CW) in Boise, Idaho, appointed Sharon Merrell vice president and general manager.

Merrell joins Sinclair from CBS affiliate WCIA Champaign, Ill., where she was VP-GM. Previously, Merrell was GM of KHQA, Sinclair’s Quincy, Ill., CBS affiliate. Under her leadership, KHQA received its first Edward R. Murrow award for journalistic excellence and the station further established its position in the marketplace.

“Sharon has a long history of successfully leading local stations, while actively participating in the communities she serves. We are happy she has returned to Sinclair to lead KBOI and KYUU in Boise,” said Rob Weisbord, Sinclair’s president of broadcast and chief advertising revenue officer.

Merrell also held several executive leadership positions at WNTZ Alexandria, La. She began her career as an environmental science officer and a preventative medicine officer, 1LT for the US Army, 3rd Infantry Division.

Merrell holds a BS from Northwestern State University with leadership certifications from Dale Carnegie and The Center for Sales Strategy, IMPACT Sales Leadership System.