Tegna Names Humberto Hormaza WTIC-WCCT GM

Tegna today appointed Humberto Hormaza president and general manager at WTIC–WCCT, its Fox and CW affiliates in Hartford, Conn., effective March 7. He will be responsible for overseeing the station’s operations across all platforms as well as leading the station’s focus on community service and driving results for advertisers.

Hormaza joins WTIC-WCCT from Entravision Communications in Orlando, Fla., where he’s been senior vice president and general manager since 2014. During his tenure, he successfully developed and launched new morning and midday news broadcasts as well as radio shows designed to serve the local community.

“Humberto is a proven leader with an outstanding track record,” said Larry Delia, SVP, media operations, Tegna. “I am pleased that he will be joining the talented team in Hartford to lead them in their next chapter of success.”

Prior to Entravision, Hormaza was local sales manager at WJAN and WFUN in Miami and led the launch of MundoFOX. Previously, Hormaza was business development manager at WFOR and WBFS television stations serving the Miami-Fort Lauderdale market.

He began his career as an account executive with WFOR where he was named the No. 1 business development executive for six quarters consecutively.

Hormaza attended Miami Dade College and holds several sales and advertising certifications.