Tegna Taps Julie Eisenman As WNEP GM

She moves from content director at the company’s WLTX Columbia, S.C., to lead its ABC affil in Wilkes-Barre/Scranton, Pa., following Chuck Morgan’s retirement.

Tegna today appointed Julie Eisenman president and general manager of WNEP, its ABC affiliate in Wilkes-Barre/Scranton, Pa., effective June 14. She will be responsible for overseeing the station’s content, sales, brand, and operations across all platforms, as well as defining and executing the station’s vision and strategy. Eisenman succeeds Chuck Morgan, who retired in April.

Eisenman first joined Tegna in 2015 as assistant news director at Tegna’s WXIA Atlanta. In 2017, she was promoted to news director at WLTX, Tegna’s CBS affiliate in Columbia, S.C. During her tenure, Eisenman and her team created and implemented a successful newsroom workflow and content strategy that earned them South Carolina Television Station of the Year for two consecutive years.

In April 2020 while at WLTX, Eisenman was asked to serve in an additional role as content manager for Verify, Tegna stations’ initiative to combat misinformation and disinformation. In August of 2020, Eisenman was promoted to director of content at WLTX and took on additional responsibility as a mentor for new news leaders within the Tegna organization.

“Julie’s experience as a journalist, news leader and mentor make her an exceptional choice for president and general manager at WNEP,” said Lynn Beall, EVP and COO of media operations, Tegna. “A native of Pennsylvania, Julie understands the strengths of WNEP and what the station means to the community. With her creative and collaborative approach, she’ll play a key role leading the team as they continue to serve all of Northeastern and Central Pennsylvania.”

Before joining Tegna, Eisenman was the news director of WJCL and WTGS in Savannah, Ga. She also spent time in Erie, Pa., where she was news director at WICU and WSEE, producer and reporter at WJET and investigative/general assignment reporter and assistant news director at WICU. Eisenman began her career on the assignment desk at WPXI Pittsburgh.

Eisenman is a Clarion University of Pennsylvania graduate with a degree in communications. She is also a fellowship recipient of Northwestern University’s Media Management Seminar for Television Executives and a fellow with the Carole Kneeland Project for Responsible Journalism.


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Les Vann says:

May 12, 2021 at 3:45 pm

Congratulations to Tegna on a great hire at a great station. Nice job Larry!!!

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