Viamedia Promotes Madeline Kissel To VP Of Affiliate Relations And Business Development

Viamedia, an independent cross-media local advertising company, has promoted Madeline Kissel to vice president of affiliate relations and business development. In her new role, Kissel is responsible for managing the process of identifying, pitching, negotiating and executing sales representation agreements with linear, digital and managed services partners within the cable and digital ad sales industries.

David Solomon, CEO of Viamedia, said: “Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Her skill and experience are perfectly suited to lead Viamedia’s expanding network of affiliate partnerships. There is no doubt she will bring value and innovation to even more distributors in this expanded role that recognizes her many successes.”

Kissel joined Viamedia in 2012 as a marketing and research intern, where she contributed to the company’s marketing team, focusing on sales support, internal communication, promotions, and event planning. In 2018, she moved into the Business Development division and oversaw Viamedia’s partnerships with multichannel video programming distributors, managing over 60 sales partnerships across over 70 cities. Kissel will continue to collaborate with every Viamedia department to analyze new partnerships and provide world-class support to current affiliate partners.

Kissel is based in Viamedia’s Lexington, Ky., operational headquarters and reports directly to Solomon. Kissel was named to Cablefax’s “Overachievers Under 30” in 2015 and has a BA in integrated strategic communications from the University of Kentucky.