Viamedia Promotes CRO David Solomon To CEO

Viamedia Sees Sharp Rise In Political Advertising

Viamedia, the large, independent ad sales management company for local cable, OTT, streaming and video, is seeing a 200% increase in political revenue when it comes to its average revenue per subscriber versus that of 2016.

Comcast To SCOTUS: Overturn Viamedia Ruling

Comcast Corp. says the U.S. Supreme Court should step in and shut down a monopolization lawsuit over the TV ad placement market, arguing a federal appeals court improperly gave a green light to claims it illegally refused to do business with rival Viamedia Inc.

Viamedia Scores Patent For Its QTT Programmatic Ad Platform

Viamedia Gives Free Spots To End-Racism Campaign

Viamedia said it is offering free TV commercials as part of a grassroots campaign to help end racism using the hashtag #ChangeStartsRightHere. The company is asking local business owners, minorities and law enforcement to create 15- and 30-second on-camera spots about how they are working together in their communities.

Viamedia Hires Piccone As Head Of QTT Division

Comcast Faces Trial Over Local Ad Sales

The Seventh Circuit Court of Appeals revives an antitrust case against the cable TV giant while rejecting a test proposed by the Justice Department about when it’s improper for companies to refuse to sell to rivals.

Viamedia Completes Live Test Of Linear Programmatic Product

Viamedia Renews Nielsen Local Ratings Agreement

Nielsen and Viamedia, a cross-media advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market including Nielsen Scarborough national custom qualitative service as well as Nielsen Rhiza services in 75 LPM, Set Meter and Return Path Data markets. “We have a long […]

Comscore Expands Currency Deal With Viamedia

Viamedia, the local and video and digital advertising platform, has signed an expanded deal with measurement firm Comscore, making it the exclusive TV currency in 72 out of 73 of the company’s local markets.

Elections Featured Record Local Cable Ad Spend

A common pattern among victorious Senate candidates in many key “battleground” states was the candidates’ use of local cable television advertising.  That finding comes from a preliminary analysis of cable advertising transaction data by Viamedia, an independent cable TV ad management company. The data was culled from political advertising purchased on more than 60 multichannel video programming […]

Most Cable Political Ad $ From PACs, Issues

61% comes from those two sources, with nearly 30% coming from “down-ballot” campaign advertisers; only 10% is from presidential campaigns.

Viamedia, Rentrak Intro Political Ad Tool

Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and media measurement company Rentrak have announced a political advertising planning tool.

Cable Rep Viamedia Promotes Alex Job

Viamedia, an independent cable rep firm, has promoted Alex Job to Area Vice President overseeing all of the comany’s Florida markets. Job has been with Viamedia since 2006 as General Manager in Tampa. The company’s announcement said he has been instrumental in launching several new markets, as well as new advanced advertising initiatives for Viamedia. […]

Viamedia Sells Cable Inventory On Google TV

Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding on the Google TV Ads system. The rep firm said advertisers buying time through Google’s auction-based system will be able to reach the 2 million homes it serves on 68 cable networks.