Viamedia, a fully-integrated independent cross-media local advertising company, now has an exclusive partnership with digital-out-of-home (DOOH) advertising platform Perpetual Media. Viamedia will be the exclusive local and regional direct advertising sales firm […]
Viamedia, a fully-integrated independent cross-media local advertising company, today announced the launch of its new managed service, the Parrot Ad Decisioning Systems (Parrot ADS). This platform reimagines television advertising by […]
With traditional pay TV experiencing industry declines some service providers are forgoing video and related advertising businesses to focus on high-speed internet customers, however it’s a move that Viamedia CEO and President David Solomon categorizes as a “massive mistake.”
Viamedia, which sells local ads for video service providers, said it added 11 new clients to its roster in 2022.
Political candidates are increasingly turning to sports to reach viewers and voters, according Viamedia, which sells advertising for cable TV operators. Viamedia said spending on linear cable and related digital networks in sports programming is likely to reach, if not exceed, the record levels seen during the 2022 presidential election year and triple the spending during the last midterm election in 2018.
Exclusives
Local cable advertising rep company Viamedia says it expects record midterm political advertising, with growth coming specifically in issue ads. Election ad spending is up 11% year-to-date, when compared to the 2018 midterm elections, and up 2% from 2020, a presidential year marked by heavy spending by Michael Bloomberg during the primaries. Digital and connected TV revenue is already 61% higher than in 2018 and up 38% from 2020.
Viamedia, an independent cross-media local advertising company, has promoted Madeline Kissel to vice president of affiliate relations and business development. In her new role, Kissel is responsible for managing the […]
Viamedia, a fully-integrated independent cross-media local advertising company, today promoted Rick Tarvin, the company’s executive vice president of sales, to chief revenue officer. In his new role, Tarvin is responsible […]
Viamedia, a fully-integrated independent cross-media local advertising company, has named Jim Loughran senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and […]
Viamedia, an independent ad company serving local cable operators, said it launched its Parity Ads Platform, which simultaneously inserts regionally targeted ads on linear streams to match local commercials appearing on cable. The platform is designed to help local operators take advantage of the growth of CTV in their markets.
Viamedia, the large, independent ad sales management company for local cable, OTT, streaming and video, is seeing a 200% increase in political revenue when it comes to its average revenue per subscriber versus that of 2016.
Comcast Corp. says the U.S. Supreme Court should step in and shut down a monopolization lawsuit over the TV ad placement market, arguing a federal appeals court improperly gave a green light to claims it illegally refused to do business with rival Viamedia Inc.
Viamedia said it is offering free TV commercials as part of a grassroots campaign to help end racism using the hashtag #ChangeStartsRightHere. The company is asking local business owners, minorities and law enforcement to create 15- and 30-second on-camera spots about how they are working together in their communities.
The Seventh Circuit Court of Appeals revives an antitrust case against the cable TV giant while rejecting a test proposed by the Justice Department about when it’s improper for companies to refuse to sell to rivals.
Nielsen and Viamedia, a cross-media advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market including Nielsen […]
Viamedia, the local and video and digital advertising platform, has signed an expanded deal with measurement firm Comscore, making it the exclusive TV currency in 72 out of 73 of the company’s local markets.
A common pattern among victorious Senate candidates in many key “battleground” states was the candidates’ use of local cable television advertising. That finding comes from a preliminary analysis of cable […]
61% comes from those two sources, with nearly 30% coming from “down-ballot” campaign advertisers; only 10% is from presidential campaigns.
Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and media measurement company Rentrak have announced a political advertising planning tool.
Viamedia, an independent cable rep firm, has promoted Alex Job to Area Vice President overseeing all of the comany’s Florida markets. Job has been with Viamedia since 2006 as General […]
Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding on the Google TV Ads system. The rep firm said advertisers buying time through Google’s auction-based system will be able to reach the 2 million homes it serves on 68 cable networks.
