WBRC Adds Sarah Carter As General Sales Manager

Gray Television’s Fox affiliate WBRC Birmingham, Ala., today hired Sarah Thrasher Carter to be the station’s general sales manager.

Carter comes from Spectrum Reach as a local sales manager where she led various aspects of local, political, and digital sales. There, she improved her sales ability and led her team to a doubling of revenue in under four years, exceeding sales goals even in the middle of a pandemic.

Carter has a track record of working with organizations to develop strategic partnerships while identifying market trends to meet future challenges. She has worked directly with both agencies and clients to influence media strategies across various platforms and verticals.

Carter brings more than 20 years of effective sales experience to WBRC’s team and, of equal importance, to WBRC’s clients. Jason Mathews, WBRC vice president and general manager, said:

“Having known Sarah for many years, her ability to create win-win relationships with clients and due to her involvement with radio, broadcast, cable television and digital marketing, Sarah is a person with invaluable perspective that will undoubtedly help further drive positive revenue results for both her clients and WBRC Fox6 News.”

Carter is a graduate of Auburn University. She will begin her new job on Feb. 27.