Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The platform will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households.
Thursday will be a busy day on Capitol Hill on the issue of the power of Big Tech and what, if anything, to do about it. The House Judiciary Antitrust Subcommittee is holding an afternoon hearing on “Proposals to Strengthen the Antitrust Laws and Restore Competition Online.”
The Local Media Consortium, a strategic alliance of local media companies, today named Kevin Lockland general manager of The Matchup. Launched in July, The Matchup is a collaborative online sports initiative […]
Global video advertising platform SpotX says it has seen more than a 900% increase in political advertising spend across its platform of OTT and CTV channels since April 2020. The […]
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A new Pew Research Center study finds that YouTube has become an important source of news for many Americans. About a quarter of all U.S. adults (26%) say they get news on YouTube. And while relatively few of these people say it is their primary news source, most say it is an important way they stay informed.
NBCU streamer Peacock is bringing a much-requested feature to its streaming service, offline downloads. users can now download their favorite shows to watch even when they are not connected to the internet. The feature is available to Premium Plus users, which is $9.99 a month, or $4.99 for Comcast or Cox subscribers.
Here are the complete videos from TVNewsCheck’s second annual OTT News Summit, from keynote interviews with Bloomberg QuickTake’s Jean Ellen Cowgill and CBS News Digital’s Christy Tanner to sessions on programming, discoverability, ad tech and monetization.
Netflix is likely to raise subscription prices in North America or Europe soon, but it won’t likely suffer major backlash, in the view of one Wall Street analyst. Alex Giaimo of Jefferies pointed to a shift in tone between remarks from management on the first-quarter earnings call in April to the second-quarter call in July.
Digital Sales And TV Transmitter Technician Openings
New jobs posted to TVNewsCheck’s Media Job Center include openings for a digital sales manager for a TV and newspaper combo and a broadcast television transmitter technician.
Advertisers are flocking to streaming TV, pursuing viewers who are spending more time watching programming on ad-supported services. But fraudsters seeking to steal some of those new ad dollars are moving in, too. Ad measurement and verification firm DoubleVerify says it detected 780 fake streaming-TV apps this year that it believes were set up by bad actors to lure spending by unsuspecting advertisers — just one of the scams in play.
The ruling followed an emergency hearing Sunday morning in which lawyers for TikTok argued that the administration’s app-store ban would infringe on First Amendment rights and do irreparable harm to the business.
TVNewsCheck‘s Michael Depp and Harry Jessell unpack what matters about E.W. Scripps’ acquisition of Ion Media and recap last week’s OTT News Summit, which spotlighted the “operational agility” of streaming news in a year of surging pandemic audiences.
OTT Ad Impressions Spike During COVID Crisis
Streaming executives from E.W. Scripps, NBCUniversal Owned Stations, CBC and Sinclair say the pandemic drove record numbers to their streaming sites, boosting ad impressions and creating more inroads to advertisers.
For CBS, There’s Room For Plenty Of News Competition In Streaming
Christy Tanner, EVP and GM of CBS News Digital, says the OTT landscape has space for plenty of news organizations to connect with viewers. The lack of a common third-party currency is keeping competition’s ferocity away — for now.
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take advantage of new opportunities in content, technology and monetization. There were keynote interviews, panel discussions and roundtables examining streaming news content, workflow and ad technology challenges and monetization.
Alphabet Inc. on Friday settled a shareholder lawsuit that accused the Google parent of covering up lavish exit packages to executives found responsible for sexual misconduct, saying it would overhaul workplace policies and increase oversight of its diversity efforts.
The streamer is set to launch all 45 seasons of the veteran sketch comedy series beginning Oct. 1. This marks one of the first times that every season of the NBC show will be available in one place to watch.
Protecting Public Land Documentary Airs Tonight
Pandemic Proves OTT Workflow Resiliency For News
Executives from CNN, Sinclair, Fox Television Stations and Gray Television say COVID-19 has tested the capacities of their streaming workflows and found them even more adaptable and robust than they imagined.
OTT Ad Tech Gets A ‘C’ For Pandemic Performance
Without a consistent measurement currency, viewers’ streaming ad experience is being impaired by the fragmented data reported back to advertisers. “We need Nielsen ratings or something of the equivalent manner to get people comfortable with a single measurement style,” says Newsy CEO Blake Sabatinelli.
