Here are the complete videos from TVNewsCheck’s second annual OTT News Summit, from keynote interviews with Bloomberg QuickTake’s Jean Ellen Cowgill and CBS News Digital’s Christy Tanner to sessions on programming, discoverability, ad tech and monetization.
TVNewsCheck‘s Michael Depp and Harry Jessell unpack what matters about E.W. Scripps’ acquisition of Ion Media and recap last week’s OTT News Summit, which spotlighted the “operational agility” of streaming news in a year of surging pandemic audiences.
Streaming executives from E.W. Scripps, NBCUniversal Owned Stations, CBC and Sinclair say the pandemic drove record numbers to their streaming sites, boosting ad impressions and creating more inroads to advertisers.
Christy Tanner, EVP and GM of CBS News Digital, says the OTT landscape has space for plenty of news organizations to connect with viewers. The lack of a common third-party currency is keeping competition’s ferocity away — for now.
Executives from CNN, Sinclair, Fox Television Stations and Gray Television say COVID-19 has tested the capacities of their streaming workflows and found them even more adaptable and robust than they imagined.
Without a consistent measurement currency, viewers’ streaming ad experience is being impaired by the fragmented data reported back to advertisers. “We need Nielsen ratings or something of the equivalent manner to get people comfortable with a single measurement style,” says Newsy CEO Blake Sabatinelli.
Executives from Newsy, CBC and Fox Soul have seen record-high pandemic viewership, but they have to maintain a strong ground game in making sure their OTT channels are visible and top-of-mind for new potential viewers. “Operational minutiae” is key to maintaining that visibility in a crowded ecosystem of different platforms and apps, they say.
Executives from CNN, ABC News, E.W. Scripps, Gray and Yahoo say the 2020 election provides them an opportunity to build on the audiences surges they’ve seen on their streaming platforms since the pandemic.
Jean Ellen Cowgill, GM of Bloomberg’s forthcoming QuickTake streaming channel, and its global head of digital strategy and business development, says COVID-19 is driving even larger audiences to OTT and bringing the platform closer to an inflection point. QuickTake hopes to capture younger business professionals with a more dressed-down visual and narrative style than its more buttoned-down signature brand.
Executives from NBC LX, CBS Local Digital, Graham Media and Fox Television Stations say the pandemic, protests and other dramatic news developments this year have spawned creative programming decisions, along with innovative new remote workflows to realize it.
Executives from Nexstar, Newsy, CBS Local Digital and Local Now will assess ad technology’s performance amid the pandemic’s growing streaming audience at TVNewsCheck’s virtual OTT News Summit on Sept. 24. Register here.
Panelists from NBC, CBS, Graham and Fox will tackle the challenges of launching new content and adapting streaming programming in a year upended by COVID-19 and explosive protests at TVNewsCheck’s virtual event on Sept. 22. Register here.
News leaders from CNN, ABC News, E.W. Scripps, Gray Television and Yahoo Finance will explore the programming options enabled by the 2020 election at TVNewsCheck’s virtual event on Sept. 23. Register here.
Panelists from Fox Soul, Newsy and CBC will share how they find new viewers in a crowded streaming ecosystem abounding with choices. Register here.
The EVP and GM of CBS News Digital will be the Sept. 25 closing keynote interview at TVNewsCheck’s virtual conference, focusing on streaming’s monetization prospects and the changing dynamics for AVOD services in a crowded marketplace. Register here.
Executives from CNN, Sinclair, Fox Television Stations and Gray will reveal how they’ve kept their news streaming amid a pandemic and the optimal approaches to iterating on multiple devices. Register here.
Executives from NBCUniversal, E.W. Scripps, Sinclair and CBC will share their latest approaches to monetizing their streaming channels as pandemic audiences grow but TV’s advertising fortunes have been more challenged. Register here.
Jean Ellen Cowgill, GM of Bloomberg’s soon-to-launch streaming service, will headline TVNewsCheck’s virtualized OTT News Summit in a keynote interview unpacking QuickTake’s approach to reaching a younger, larger demographic for global business news. Register here.
TVNewsCheck will present four days of keynote interviews, panel discussions and roundtables confronting pivotal changes in the OTT marketplace for news organizations. Programming will tackle streaming news content, workflow and ad technology challenges and monetization.