Kelly Bennett is leaving as Netflix’s chief marketing officer after more than six years leading the streaming giant’s branding and advertising teams during a period of massive growth.
Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target campaign and verify ad delivery.
Spark Foundry, a media agency part of Publicis Media, and AI Music, a London-based AI company, today announced a new solution, Sympaphonic Ads, which will bring deeper personalization to audio advertising by […]
Despite the plethora of content available to audiences at any time and any place, the allure of tuning in to live TV specials like award shows is thriving. One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room. With their glitz, glamour and cultural relevance, award shows in particular provide the unique ingredients to marry content with conversation.
Amit Mathur comes to the broadcaster from Electronic Arts to grow Sinclair’s digital publishing platform and expanding suite of digital products and services.
Instead of just being the network that connects everyone, Facebook wants to encourage small numbers of individuals to carry on encrypted conversations that neither Facebook nor any other outsider can read. It also plans to let messages automatically disappear, a feature pioneered by its rival Snapchat that could limit the risks posed by a trail of social media posts that follow people throughout their lives.
Exclusives
The Gillette Gaming Alliance will be composed of 11 Twitch streamers from 11 countries active on the platform. Those gamers will represent the Gillette brand, and create related content for their viewers.
Telemundo Deportes says it has debuted the first Spanish-language esports channel in the U.S. offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content […]
Hottest Houston Social Media Stars In February
Viacom has closed its $340 million acquisition of free, ad-supported streaming service Pluto TV. The acquisition, which raised eyebrows for its pricetag when it was announced in January, advances Viacom’s plan to focus on advertising as it invests in streaming. That’s the opposite approach from media peers like Disney, CBS and WarnerMedia.
Ned Segal, Twitter CFO, told investors at a Morgan Stanley Technology Conference that the company has become “much more clear with advertisers [as to] why they should use Twitter,” he said, adding that the company is missing some ad offerings that it is working to change.
Jon Steinberg is CEO and founder of Cheddar, a two-year-old OTT business news service. “He has vital lessons to share with the industry, from branding and content decisions resonating with younger viewers to monetization strategies, including OTT bundles, essential for survival in the OTT space,” says TVNewsCheck Publisher Kathy Haley. The first OTT News Summit in New York on June 11 will explore all elements of the OTT value chain for news organizations.
Dish’s Sling TV tripled its ad revenue in 2018, largely thanks to its dynamic ad insertion (DAI) business, the company says. The company did not give any specific revenue numbers around its ad sales, so it’s unclear how significant that tripling is in terms of overall revenue.
Disney wants to get even more control over Hulu: The company is in active discussions with AT&T to acquire the 10% stake that WarnerMedia owns in the streaming joint venture.
Streaming feels like the future, while CBS, NBC, ABC and Fox evoke a time when you needed to get off the couch to switch channels, and maybe adjust the rabbit ears for better reception. Even with ratings a fraction of what they were in the glory days of monopoly, the broadcast networks say their chief advantage is the opportunity to offer creators a large audience. Networks are still the only distribution system capable of delivering a perfect picture to virtually every home in America, said John Landgraf, FX Networks chief.
In a long-running legal battle over profits from the David Boreanaz-Emily Deschanel hit, an arbitrator’s stunning decision calls out top executives Peter Rice, Dana Walden and Gary Newman and could alter the economics of hit shows in the streaming era.
The stations will deliver real-time traffic and road updates to audiences in the U.S. and Puerto Rico.
The Federal Trade Commission on Tuesday announced that it would be launching a new task force dedicated to “free and fair competition” in the world of tech. The 17-lawyer team will investigate anticompetitive behavior in the tech sphere, according to the regulator, and will review tech mergers past and present.
The British public broadcaster and commercial network have set a strategic partnership to launch BritBox streaming service in the second half of 2019. It will be a mix of library shows from the BBC and ITV and will also include new commissions from British production companies.
Facebook is showing a greater willingness to ax news programming that’s not working on Facebook Watch. In recent months, Facebook has been telling news publishers that it will only renew about a third of the existing news shows that it has funded for Facebook Watch.
