Market Share

WAVE Louisville, Ky., produced a documentary that took advantage of the hoopla surrounding the fictional movie, Cocaine Bear. In the incredible true story WAVE tells, the bear isn’t even the main character.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a marketing manager, marketing producer/editor, marketing photog/editor, anchor/reporter, multimedia reporter, producer and executive producer of news/entertainment.

WPVI Philadelphia turned the cameras on the women behind the scenes in the newsroom as part of Women’s History Month. “They are the foundation of Action News,” says Thomas Davis, WPVI’s VP and news director.

WQAD Moline, Ill., came up with a TV advertising campaign that was unique to the needs of Matt Wangelin, owner of Wangelin’s Auto. “It really works well for my type of business.”

Rob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.

A growing number of TV stations have used interactive sponsorships to expand advertising revenue in 2022 and so far in 2023. These powerful campaigns make advertisers part of branded broadcast experiences with a strong push-to-digital component that enables sponsors to collect valuable opt-in data and permits consumers to make instant online purchases.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a creative service director  and a radio station general manager.

TVNewsCheck’s Programming Everywhere event addresses the programming challenges local TV stations face to fill hours of openings in their schedule with content. TV marketers on site will “get stimulated with lots of concrete ideas to bring back and implement at their stations,” says Michael Depp, TVNewsCheck editor and a moderator at the conference.

If you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.

Local TV sales teams can call on a business and show them a polished spec spot that takes just five minutes to make. “It’s translating into more clients and more revenue,” says Rye Addis, the general sales manager at KOAM Pittsburg, Kan.

News viewers of KSLA, Gray’s CBS affiliate in Shreveport, La., who tuned into the 6 o’clock news on Feb. 28 didn’t see the typical hour-long newscast they would have seen on any other day. That night, the station started with an abbreviated block of news and weather before going through the rest of the hour showing a documentary about Shreveport’s Black history.

WCMH in Columbus, Ohio, executed a one-day advertising campaign with a single message using all traditional media — plus one fairly unusual — to get people talking.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a digital media producer, a technical media producer (combination newscast director and master control operator) and maintenance technician.